Pernod Ricard Acquires Stake in Skrewball Whiskey

Pernod Ricard Acquires Stake in Skrewball Whiskey

Pernod Ricard has made a play for flavored whiskey by acquiring a majority stake in peanut butter flavored Skrewball whiskey, the company announced today.

BeerBoard: Draft Volume Booms on St. Patrick’s Day

BeerBoard: Draft Volume Booms on St. Patrick’s Day

It was either the luck of the Irish, an aligning of stars or just excellent planning that had both St. Patrick’s Day and the opening weekend of March Madness falling on a Friday this year.

Philly-Based Two Robbers Aims for a Knock-Out with Double Punch Hard Juice

Philly-Based Two Robbers Aims for a Knock-Out with Double Punch Hard Juice

Double Punch Hard Juice, a new hard juice contender from Philadelphia-based Two Robbers Hard Seltzer, will enter the ring next month. “We’ve been developing this idea for over a year, as a way to bridge the highly sessionable and low-calorie, zero-sugar nature of hard seltzers with the full-flavor full-texture aspects of FMBs [flavored malt beverages] and craft beer,” co-founder and CEO Vikram Nayar said.

Brewbound ICYMI: Covering the Beer Biz From Coast to Coast

Brewbound ICYMI: Covering the Beer Biz From Coast to Coast

As the Brewbound team gets ready to embark on another road trip next week, Zoe and Jess are wrapping up their own recent journeys. Zoe ventured to Maine for the New England Craft Brew Summit in Portland, and she picked up more than a few nuggets from that trip. Notably, Brewers Association chief economist Bart Watson offered an early read on 2022 production numbers.

Bart Watson: ‘Don’t Denigrate Where Consumers are Entering Craft;’ Early Craft Volume Data Tracking Below Expectations

Bart Watson: ‘Don’t Denigrate Where Consumers are Entering Craft;’ Early Craft Volume Data Tracking Below Expectations

Craft beer dollar sales and volume at off-premise retailers declined in 2022, and 2023 is not expected to be much better for the segment. If craft wants to win consumers and occasions, producers must meet new consumers on their level, Brewers Association (BA) chief economist Bart Watson shared last week at the New England Craft Brew Summit.

Ball in Talks to Close Can Plant in Wallkill, New York

Ball in Talks to Close Can Plant in Wallkill, New York

The world’s largest manufacturer of aluminum cans is considering closing another production facility. Ball Corporation announced today that it has notified employees and union representatives of the potential closure of its plant in Wallkill, New York, as part of its collective bargaining agreement.