Schilling Hard Cider Unveils Fully Electric Powered Fleet

Schilling Hard Cider Unveils Fully Electric Powered Fleet

Schilling Hard Cider has gone electric. The Seattle, Washington-based hard cider maker is continuing its mission to reduce its carbon footprint by investing in eight new electric-powered vehicles (EVs), that will be used by its Pacific Northwest sales team.

Brewbound ICYMI: The Brewers Association Releases Its 2022 Top 50

Brewbound ICYMI: The Brewers Association Releases Its 2022 Top 50

We don’t have the production numbers just yet, but the rankings are in for the Brewers Association’s (BA) annual list of the top 50 craft breweries by volume in 2022. This isn’t a best of list but a ranking of output for the breweries that meet the BA’s small and independent craft brewery definition.

Private Label Hard Tea Brand, Kölsch Among Additions to Aldi’s Summer Alcohol Lineup

Private Label Hard Tea Brand, Kölsch Among Additions to Aldi’s Summer Alcohol Lineup

Flavor is at the heart of discount supermarket chain Aldi’s summer strategy. As part of Alid’s seasonal reset, the company will add 18 private label alcoholic beverages (11 new and seven repeat items) all priced under $14 to its shelves starting Friday, April 21. Those products range from hard tea to hard seltzer, cocktail-inspired pouches to freeze pops, and beer to wine.

Brewbound Podcast: Whale Watching with Finback Brewery’s Basil Lee

Brewbound Podcast: Whale Watching with Finback Brewery’s Basil Lee

Finback Brewery co-founder Basil Lee shares how the New York craft brewery is preparing for the 2023 Whale Watching festival in Pawtucket, Rhode Island. Plus, Lee discusses plans to expand with another taproom in Long Island City and a farm brewery.

Diageo Refreshes Smirnoff Ice: ‘Same Swig, Different Swag’

Diageo Refreshes Smirnoff Ice: ‘Same Swig, Different Swag’

While 23-year-old Smirnoff Ice is around the same age as Gen. Z, the Diageo-owned flavored malt beverage (FMB) brand has been out of the spotlight in the past few years, as younger legal-drinking-age (LDA) consumers have gravitated toward new flashier beyond beer entrants such as Mark Anthony Brands’ White Claw Hard Seltzer and E. & J. Gallo’s High Noon Sun Sips.