Revolution Brewing Launches First Non-Alc Offering

Revolution Brewing Launches First Non-Alc Offering

Revolution Brewing is getting into the non-alcoholic (NA) beverage game. The Chicago-based craft brewery has launched Super-Zero sparkling hop water, its first NA offering.

FMB & RTD Cocktail Sales Up, As BevAlc Steady Over Labor Day Weekend

FMB & RTD Cocktail Sales Up, As BevAlc Steady Over Labor Day Weekend

Volume improved slightly on a sequential basis across wine, spirits and flavored malt beverage categories, while decelerating across hard seltzer in the two-week period ending September 9, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.

Michael James Jackson Foundation for Brewing and Distilling Adds 7 Scholarship Winners

Michael James Jackson Foundation for Brewing and Distilling Adds 7 Scholarship Winners

Seven new recipients have joined the ranks of scholarship winners from the Michael James Jackson Foundation for Brewing and Distilling (MJF), an organization Brooklyn Brewery brewmaster Garrett Oliver founded in 2020 to further the careers of Black, Indigenous and people of color in the brewing and distilling industries.

Molson Coors Returns to Super Bowl with Coors Light Ad

Molson Coors Returns to Super Bowl with Coors Light Ad

Coors Light is going solo to Super Bowl LVIII in Las Vegas. Molson Coors CMO Sofia Colucci revealed last week during the company’s annual distributor convention in Orlando that the company would again purchase commercial time during the Super Bowl, and this year’s ad time would be devoted to Coors Light.

Athletic Expands Retail Presence in U.K. and Canada

Athletic Expands Retail Presence in U.K. and Canada

While Athletic Brewing Company continues to record exponential growth for its non-alcoholic (NA) offerings in the U.S., it’s not limiting itself to its home country. The Milford, Connecticut-based craft brewery announced expansion moves today for its business in both the U.K. and Canada.

Molson Coors’ Strategy to Turnaround Blue Moon

Molson Coors’ Strategy to Turnaround Blue Moon

Molson Coors is refreshing the Blue Moon brand in 2024, company leaders shared during its distributor meeting earlier this week. Blue Moon made a surprise cameo in February during Molson Coors’ first Super Bowl ad in 30 years, which helped grow display and drive social chatter. However the top-selling craft beer in the U.S. has still been down in scan year-to-date.