23rd State Sets New Performance Standard for THC Beverages with Cohort 2 Results from MoreBetter Study

Real-world data establishes a new benchmark for onset, duration, and consistency in infused beverage formulation

MINNEAPOLIS, MN — March 26, 2026 — 23rd State today announced the release of its Cohort 2 results from the ongoing real-world beverage study conducted in partnership with MoreBetter, marking a defining moment in the evolution of the THC beverage category.

With one of the largest datasets ever compiled on infused beverage usage, the findings position 23rd State at the forefront of a fundamental shift: from products that simply exist in the category to products that demonstrably perform.

Explore the full dataset and findings.

From Category Noise to Performance Signal

For years, THC beverages have operated in a landscape defined by variability—unpredictable onset, inconsistent duration, and fragmented consumer experiences.

Cohort 2 changes that.

Built on thousands of real-world consumption sessions, the MoreBetter study is rapidly becoming the industry’s most important source of performance truth. Within that dataset, 23rd State products emerge not just as participants, but as benchmarks.

This is the line between formulation and engineering. Between intention and outcome.

The 23rd State Performance Profile

Across real-world usage, 23rd State products—including Fresh Press and SHAKE—consistently deliver against a clear and repeatable performance curve:

• Onset you can plan around: Effects most commonly reported within a 20–40 minute window
• Duration you can trust: A stable, sessionable 2–3 hour experience curve
• Consistency at scale: Outcomes that tighten and become more predictable with repeat use
• Design integrity: Reported experiences closely matching intended formulation targets

This is not incidental. It is the result of deliberate formulation architecture—built to remove guesswork and replace it with reliability.

A Category Inflection Point

“What we’re seeing in Cohort 2 is the emergence of a true performance standard,” said Leah Kollross, Founder of 23rd State. “Not all THC beverages behave the same—and now we have the data to prove it. The brands that win will be the ones that can deliver the same experience, every time, at scale.”

Cohort 2 moves the conversation beyond early-stage curiosity and into measurable, repeatable outcomes, giving the industry its clearest signal yet on what defines a high-functioning product.

Defining What “Good” Looks Like

As the infused beverage category matures, performance is becoming the new currency.

Cohort 2 provides:

• Quantifiable benchmarks for onset and duration
• Evidence of repeatability across real-world conditions
• Clear differentiation between formulations that perform and those that don’t
• A blueprint for building products that meet rising consumer expectations

In a category often defined by promise, this data introduces accountability.

The Standard-Setter

23rd State is not positioning itself within the category—it is helping define it.

By anchoring its product development in real-world evidence and continuously validating performance through longitudinal research, the company is establishing a new bar for what infused beverages are expected to deliver.

Not just a product. A predictable system.

Not just an experience. A repeatable one.

About 23rd State

23rd State is a Minnesota-based beverage company engineering next-generation THC-infused products, including SHAKE drink enhancers and Fresh Press NA Perry. Built on a foundation of data, precision, and real-world validation, 23rd State is setting the standard for performance in the infused beverage category.

About MoreBetter

MoreBetter is a leading real-world evidence (RWE) platform specializing in consumer research for functional and infused products. Its ongoing beverage study represents one of the largest datasets in the category, providing statistically significant insight into how products perform in everyday life.