Diageo is set to introduce a new line of premium ready-to-serve cocktails that leverage the strength of some of its best-known labels into the soaring category.

Scan data through Q3 showed a “slightly more promising outlook for craft,” according to Bump Williams Consulting (BWC) in the firm’s quarterly craft report. Craft dollar sales growth in NIQ-tracked off-premise channels (total U.S. xAOC + liquor plus + convenience) is now flat year-to-date (YTD) through September 30.

Aiming to appeal to consumers looking to moderate their consumption, Southern California-based Passion Tree Hard Seltzer rolled out “mini” 7.5 oz. cans in a variety 10-pack and two single-flavor 6-packs this week in Target stores across California, Florida, Texas, New York and Illinois.

The Coca-Cola Company is taking another step into the beverage alcohol market, announcing today the launch of a global partnership with spirits conglomerate Pernod Ricard to introduce Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024.

Industry members heard numerous calls for beer to fight against threats from spirits this week during the National Beer Wholesaler Association’s (NBWA) Annual Convention in Las Vegas.

The Consumer Price Index (CPI) for beer at home in September increased +4.7% year-over-year (YoY) and +0.4% compared to August, according to the U.S. Bureau of Labor Statistics.

Seattle-based Two Beers Brewing Co. will begin winding down operations after 16 years and close in the coming months, the company announced Wednesday evening.

Monster Energy is “all-in on alcohol” and “thinks it could be big for them by 2025,” according to Goldman Sachs equity analyst Bonnie Herzog’s report from the National Association of Convenience Stores (NACS) trade show. The energy drink maker, which entered beverage-alcohol with the acquisition of CANarchy in January 2022, displayed its forthcoming hard tea, Nasty Beast Hardcore Tea during the show, Herzog wrote.

Co-founder and CEO Colin Schilling, CCO Eric Phillips and EVP of marketing Rachel Thomas join the Brewbound team to discuss the cidery’s participation in National Cider Month, as well as its debut at the Great American Beer Festival and a retail activation with Whole Foods.

Domestic tax paid shipments from U.S. breweries continued their six-month streak of declines, with a -5.1% dip in August 2023 compared to August 2022, the Beer Institute (BI) reported, citing numbers from the Alcohol and Tobacco Tax and Trade Bureau (TTB).

Incoming National Beer Wholesalers Association (NBWA) chairman Jim Fabianao II stressed that distributors “must control our own destiny,” in his first speech during Tuesday’s Annual Convention general session in Las Vegas.

Many of the conversations on stage this week at the National Beer Wholesaler Association’s Annual Convention made some mention of Anheuser-Busch InBev’s (A-B) sales declines and the impact on beer distributors.

From Generation Z to the silver tsunami, keeping up with consumers and their rapidly changing drinking habits isn’t easy. The 2023 Brewbound Live business conference (December 6 + 7 in Marina del Rey) will try to break the mystique with a presentation by NIQ beverage alcohol vertical director of thought leadership Kaleigh Theriault and 3 Tier Beverages analytics and client success consultant Stephanie Roatis.

This year has been “nothing short of tumultuous” for the beer industry, National Beer Wholesaler Association (NBWA) outgoing chairman Gordon Green said during Monday’s general session at the trade organization’s Annual Convention in Las Vegas.