The 2024 Super Bowl ad rankings are beginning to filter in, and the results are all over the place for the big game commercials from Anheuser-Busch InBev (A-B) and Molson Coors.

If you frequented the Two Robbers’ website or Instagram in the past month, you’d notice a significant change. The website’s homepage now says “Two Robbers Spirits Company” with a “Website Coming Soon!” banner. And the Philadelphia-based hard seltzer company’s Instagram has been completely cleansed, with previous posts deleted and a handful of new photos in their place.

This week’s beer is going out to the drunk state of New Hampshire! Come for the, uh, I dunno, Dartmouth visit (🤷), stay for the tax-free alcohol sales!

With inflationary pressures still impacting inventory cycles, brands will need to focus on core offerings and distinguish themselves by sharing more about their values in 2024, according to predictions from executives from MHW, a beverage alcohol importer and service provider, shared during a webinar.

Welcome to Brewbound’s A Round With, a weekly feature that grabs a round with beer industry leaders to discuss business challenges, wins and more. Our second installment features Haidar Hachem and Marilyn “Mari” Orozco, a husband-and-wife duo and the founders of Miami-based Shōjō Brewing.

Domestic tax paid shipments declined by more than 10.59 million barrels in 2023, according to the Beer Institute (BI), citing estimates from the Alcohol and Tobacco Tax and Trade Bureau (TTB).

Breakthru Beverage Nevada beer division VP Deacon Nauslar joins this week’s Brewbound Podcast to share how the distributor is preparing for Super Bowl LVIII in Las Vegas. Nauslar dishes on when preparations began, how much of a bump the distributor is expecting, how the event will compare to the Formula 1 race earlier this year, and how the biggest football game of the year measures up to a normal week servicing Sin City.

Spirits sales in the U.S. were flat in 2023, but maintained a very slight revenue lead over beer for the second year in a row, according to the Distilled Spirits Council of the United States (DISCUS) in its annual economic briefing today.

A former spirits executive will be the next president and CEO of Sierra Nevada Brewing Company.

Two former sales representatives have challenged Boston Beer’s non-compete clause in separate lawsuits in U.S. District Court, with one calling the policy “unreasonable, unconscionable and unenforceable under Massachusetts law.”

The founders of the Craft Beer Cellar retail franchise and its flagship retail store and restaurant have filed for Chapter 7 bankruptcy liquidation for both business entities (Craft Beer Cellar Group and Craft Beer Initiative LLC), according to filings in the U.S. Bankruptcy Court for the District of Massachusetts.

The three-year legal battle between Sheehan family members appears to be coming to a resolution as a deal to “consolidate ownership” of the multi-state distributor under four of Gerald “Jerry” Sheehan’s sons has been reached.

Retailers will have an increased “intense scrutiny” of new product launches and bev-alc shelf sets in 2024, according to Bump Williams in his monthly report for Bump Williams Consulting (BWC).

Boston-based Downeast Cider is following the more-is-more philosophy when it comes to innovation in 2024. The cidermaker’s big bet for this year is the Overboard family, an 8% ABV line of unfiltered ciders.