Cann is bringing out a big name this summer, as investor and NBA Hall of Famer Dwyane Wade has collaborated with the cannabis beverage maker on a new golf-inspired release.

Minute Maid Spiked is adding Vodka Lemonade Iced Tea to its lineup, marking the brand’s first entry into the hard iced tea set. The launch also lands as the brand’s first release since Sazerac took over distribution in partnership with Coca-Cola’s newly restructured “firewalled, wholly owned” bev-alc subsidiary, Red Tree Beverages.

Riding a wave of major events, occasions (not cases) became the story for the on-premise in 2026, according to Lester Jones, National Beer Wholesalers Association VP of analytics and chief economist. Jones and Draftline Technologies founder and CEO Jennifer Hauke will share why draft and the on-premise are driving the beer industry’s narrative, during Brewbound Live 2026, December 9 & 10 in Marina del Rey, California.

Flavored alcohol’s command over industry conversations and innovation launches in the past 5+ years would lead many to assume the category now makes up a notable share of leading bev-alc companies’ portfolios.

Former Firestone Walker brand director Hannah Barnett has jumped to Pabst Brewing. Barnett is now brand director for the Pabst Blue Ribbon maker.

The beer category caught quite a bit of flack in the latest weekly scans report from market research firm Circana.

Hensley Beverage is entering the next phase of its succession plan. The Phoenix, Arizona-headquartered, independent Anheuser-Busch InBev distributor has appointed chief operating officer Omar Perez as its new president.

Hemp beverages may have earned a temporary reprieve from upcoming federal restrictions after the U.S. Senate passed a continuing budget resolution over the weekend that extends the deadline until December 11.

How many jobs net you “2 cases of HIGH LIFE” as the salary? Plus, 2 T-shirts and 2 hats are part of the compensation that Miller High Life is offering to its Mayor of the “Champagne of Beers,” a position that is now open at the company.

With the 2026 FIFA World Cup now concluded, data continues to roll in on how the more than five-week long soccer tournament impacted consumer trends, and the on-premise numbers are backing up claims of an unprecedented boost to bars and restaurants’ sales.

Check out news items initially reported in the Brewbound Insider Newsletter July 30-31, including headlines from Allagash Brewing, the Brewers Association, Garage Beer and more.

Vodka’s buyer base is aging and drinking less, but new formats can serve as recruitment tools, according to a new report from NIQ. 

The largest beer companies in the U.S. continue to shift their attention toward their growing spirits-based offerings. And it’s tough to blame them, given beer’s performance so far this year.

Southern Glazer’s Wine & Spirits has closed on its acquisition of independent red network distributor Eagle Rock Distributing Co.’s Colorado operations. With the deal now in the books, SGWS announced a pair of key leadership appointments.