BOULDER, CO – Just in time for summer, Upslope Brewing Company has released its highly anticipated Craft Lager beer. The lager cousin to our family of fine ales, this premium American brew is light-bodied and clean finishing.
Snowmelt-infused and river-ready, our Colorado-style session beer honors its upstream roots through the 1% for Rivers Campaign. One percent of revenues from the sales of Upslope Craft Lager will be donated to Colorado Trout Unlimited in order to protect watersheds statewide. Protecting snow melt at its source is not only good for trout; it’s also good for Colorado beer.
“Colorado Trout Unlimited is thrilled to engage in the 1% for Rivers partnership with Upslope Brewing Company,” said Sinjin Eberle, CTU President. “This type of collaboration is a great model for how businesses that depend on our natural resources can help to protect the places we love, and ensure the quality of their products at the same time.”
Why cans? Cans are better for the beer and the environment; they’re also perfect for the on-the-go lifestyle of Colorado and points beyond. The benefits of canning protection from light and oxidation, and retention of brewery direct freshness have been well-received among our other popular varieties.
Upslope Craft Lager, sporting our distinctively understated can with a golden label, is now available for your craft beer enjoyment.