UpCountry Brewing Undergoes Renovations

ASHEVILLE, N.C. — Beginning January 8, 2018, UpCountry Brewing will begin its much anticipated renovations. The conversation started when owner John Cochran realized that the current brew house was running out of space to produce the amount of beer demanded.

“It’s an exciting time for us,” said Cochran. “It’s giving us time to really look at our identity and create a space that was meant for UpCountry. The best part of all is that we’ll be able to make enough beer for West Asheville!”

The former Eatery, which closed in September of 2017, will become the brewery’s new taproom, equipped with a full bar, an enclosed kitchen, a garage door, and a complete redo of décor. Following that, the current taproom will become a room devoted entirely to beer making and production.

The kitchen will be temporarily closed beginning January 8, but UpCountry will stay open and continue to serve up its beer to customers. When the kitchen reopens, a fresh menu will be offered to guests led by Joe Morelli, the brewery’s Kitchen Manager.

About UpCountry Brewing

UpCountry Brewing believes that beer and the outdoors go hand in hand. This is the basis of their mission statement: “To create memorable experiences while sharing our passion for craft beer and for getting outside with family and friends.”

UpCountry Brewing was founded in 2016 by John Cochran, a craft beer industry veteran since the mid 1990’s. While John has worked many beer related jobs in his 20+ years in brewing (including co-founding Terrapin Beer Company), he sees UpCountry as the culmination of all he has done so far.

UpCountry Brewing loves their neighborhood and is excited to be West Asheville’s community brewery. With a taproom that serves a wide variety of craft beer styles and provides a full food menu, a complete bar, live music, and a large outdoor area, UpCountry Brewing is a fantastic place to meet up with family and friends.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Virtual ● Dec. 14+15, 2020

Register Now
BevNET Live Winter 2020

Virtual ● Dec. 7-9, 2020

Register Now

Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.