UpCountry Brewing to Open Second Location in Brevard, North Carolina

BREVARD, N.C. — UpCountry Brewing, based in West Asheville, keeps heading further into the mountains with a second brewery and taproom space nestled into the foothills of the entrance to the Pisgah Forest in Brevard, NC.

UpCountry currently brews a variety of rotating styles for every drinker, including lagers, sours, and IPAs. This second location will give hikers, bikers, and adventure-goers a place to load up, or take a load off, as they explore the forests of western North Carolina.

“We love being part of the North Carolina outdoors,” says UpCountry’s Founder John Cochran. “In synch with our brand re-launch this year, we started looking for ways to connect with folks who love making craft beer part of their lives, either as a companion on the trail or as a celebration after a good, long day spent outside. When this opportunity manifested, it seemed like the perfect fit.”

On the back of their Simply Sour series, the UpCountry brewing team will be expanding their wood-aged and sour program at the new taproom space, giving themselves some room to run with experimental beers and special releases.

“This is an exciting phase for us,” says Cochran. “It’s time to let our brewing team really shine. This new space will give people who seek out adventure in their glass a place to focus on a new UpCountry experience. We’re going to start with some brett beers on draft as the sour stuff lays down for awhile and matures. It’ll be an exercise in patience!”

Follow UpCountry on social for updates and opening details.

Location: 212 King St, Suite B, Brevard, NC @upcountrybrew

About UpCountry Brewing

UpCountry Brewing’s mission is to create awesome experiences while sharing our passion for craft beer, local music, and for getting outside. We accomplish this by focusing on the Carolina mountain region where we live and play.

UpCountry Brewing was founded in 2016 by John Cochran, a craft beer industry veteran since the mid-1990’s. John has worked many beer-related jobs in his 20+ years in brewing (including co-founding Terrapin Beer Company), and he is excited to get back to his roots by offering a small, local brewery with a spotlight on fun times, good friends, and great beers.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.


Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.