INDIANAPOLIS — Sun King Brewing has returned as a Promotional Partner for Gen Con 2015, brewing an official beer specifically for the convention for the fourth consecutive year. As part of this agreement, Sun King again will operate an outdoor, ages 21 and older, beer garden, and host a tapping “kickoff” party on the evening of July 29 in Indianapolis.
“Gen Con is such an exciting and fun time in Indianapolis and every year it gets better,” said Clay Robinson, Co-Founder, Owner, and Vice President of Marketing at Sun King Brewing. “This year will be the first time that the official beer of Gen Con will be released in its very own, limited edition can! Gamers, of legal drinking age, will now be able to take home, savor and share a little bit of the excitement in every can.”
While attendees have previously enjoyed Sun King’s official Gen Con beers through tapped kegs on-site at Gen Con and via local bar and restaurant partners, 2015 will mark the first year that attendees will be able to purchase the Gen Con beer in commemorative canned format. The naming contest via web surveys circulated to public was issued several months ago. The 2015 contest winner name, Drink On and Prosper, a Blonde Ale with brown sugar sweetness and caramelized dark fruit flavors, can be enjoyed by patrons at over 20 local downtown Indianapolis bars and restaurants and can be purchased in cans at various retail locations. Prior beers were titled Ale of Destiny (2012), Flagon Slayer (2013), and Froth of Khan (2014). A Bourbon Barrel-Aged version of the 2014 Froth of Khan will be released (limited) during the tapping “kickoff” party on Thursday, July 29 at 6pm, on Georgia Street.
“Gen Con’s relationship with Sun King exemplifies how local Indy businesses continue to connect with the convention’s growing international fan base. Gen Con attendees love artisan-level quality in production, whether in games, or in a world-class Sun King beer,” said Scott Elliott, Gen Con Vice President. “We at Gen Con LLC are delighted to work with the Sun King team, due to their passion about creating beer, sharing games, supporting music, and providing fun entertainment. Sun King’s efforts ensure that the Georgia Street experience at Gen Con 2015 is going to be amazing!”
Gen Con will return to Indianapolis from July 30 to August 2 with the Sun King Beer Garden will be open at various times July 29 to August 1.
About Sun King Brewery
Sun King Brewing Company is the brainchild of Dave Colt and Clay Robinson. With the help of family and friends – Omar Robinson, Andy Fagg and Steve Koers – the first keg of Sun King beer rolled out the door for delivery in July 2009. Now available on tap and in cans at hundreds of locations around central Indiana, Sun King has grown into the second-largest beer brewer in the state of Indiana. The company’s commitment to handcrafted seasonal and specialty beers has been rewarded with multiple medals at the Indiana Brewers Cup, Great American Beer Festival and World Beer Cup competitions. Visit www.sunkingbrewing.com for more information.
About Gen Con
Gen Con, LLC produces the largest consumer hobby, fantasy, science fiction, and adventure game convention in North America, Gen Con, The Best Four Days In Gaming!™. Acquired in 2002 by former CEO and founder of Wizards of the Coast Peter Adkison, the company is headquartered in Seattle, Washington. Gen Con 2015 is Co-Sponsored by Mayfair Games & Paizo Inc.. For more information, visit www.gencon.com.