Stevens Point Brewery Brings Back Point Bock

stevens point bock

Stevens Point, WI — For Point Bock fans, the start of a New Year means just one thing: their favorite seasonal beer is back.

Eagerly awaited each January, this year Point Bock returns with a new 16-ounce can featuring a retro design. Available in four-packs or single-serves, the new 16-ounce can is a perfect fit for convenience stores, package stores and supermarkets. Also packaged in kegs and by the case in 12-ounce longneck bottles, Point Bock is available wherever Point beers are sold in Wisconsin and Illinois, but only while supplies last.4-PACK 16-OUNCE CANS”Point Bock is one of the original American craft beers,” said Julie Birrenkott, Point Marketing Manager. “Our bock beer roots go way back to before the Second World War, when there was no such a thing as a craft beer market in this country. For bock beer fans, Point Bock’s return each January has always been cause enough for celebration. We are excited to continue that tradition.”

Point Bock, a gold medal winner in last year’s Denver International Beer 2016 GOLD MEDAL WINNER!Competition, is a genuine Bavarian-style bock brewed the old time way. Offering toasty maltsweetness, full-bodied flavor, and a rich roasted aroma, Point Bock is brewed according to a decades-old recipe Point Brewmaster Gabe Hopkins discovered in the brewery’s archives. Hopkins and his brewers use traditional ingredients to brew the dark amber beer, including two-row and caramel barley malts and Tettnang hops imported from Bavaria.

Brewed in Germany each year for consumption in winter and spring, bock beer came to America with 19th-century German immigrants who crossed the ocean to begin life anew in the New World. The bock beer style is said to have originated in the North German town of Einbeck, which was sometimes spelled Einbock, in the Middle Ages. Over time the name of the beer style became simply “bock.” In addition, bock was traditionally brewed in winter under the sign of Capricorn, the goat, and “bock” is the German word for a male goat.

Popular Point Bock Run hosts 2000 runners.

Point Bock Run

The 2017 Point Bock Run scheduled for Saturday, March 4th, sold out in one hour and forty-four minutes (a new record) on January 1st.  This popular five-mile run hosts 2,000 runners, and it begins and ends at the Stevens Point Brewery.

The Stevens Point Brewery, founded in 1857, uses only the highest-grade barley malts, specialty malts, grains and the choicest hops to brew its handcrafted beers.

In addition to Point Bock, the Stevens Point Brewery seasonal offerings include Point Coast Radler, a mix of beer and natural citrus flavors for the spring; Siesta Key Citrus Pale Ale, for the summer; Point Oktoberfest, a Bavarian-style Märzen beer for the fall; and Point Snow Pilot, for the winter.

The Stevens Point brewery’s year-round lineup features flagship Point Special Lager; Point Amber Classic, an American-style Amber Lager; Point S.P.A. (Session  Pale Ale) an American Style Pale Ale; Point Onyx Black Ale, a robust dark ale; Point Beyond the Pale IPA, a robust, hoppy India Pale Ale; Point Smiley Blue Pils, a Czech-style Pilsner; and Point Drop Dead Blonde Ale, a 110 calorie golden ale.

In addition to the year-round and seasonal craft brands Point offers four seasonal variety 12-packs, each containing three bottles of four unique beers available only in the variety packs.

Available in the the winter months, the Long Nights variety pack features Malted Milk Shake Lager, Pistachio Nut Brown Ale, Gingerbread Ale and Salted Caramel Toffee Ale.

For more information about the Stevens Point Brewery, visit or call (715) 344-9310.  Tours of the brewery are available, with schedules listed on the website.

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