Sprecher Brewery Releases Hard Root Beer

GLENDALE, WI — You read the headline correctly. Sprecher Brewing Company, maker of award-winning beers and gourmet sodas since 1985, added a new product to its lineup: Hard Root Beer. Unlike the non-alcoholic Root Beer Sprecher is so famous for, this is an old-fashioned fermented Root Beer with 5% alcohol by volume (abv).

Sprecher’s new Hard Root Beer has all the flavors and characteristics of Sprecher Root Beer nicely melded with bourbon and oak flavors.

“We had a lot of customers asking for a Hard Root Beer. Since this is a variation of what we do best, two of our Wisconsin distributors — Beechwood Sales and Service and General Beverage — suggested a limited initial roll out to test markets. That will let us know if we need to change anything before we go into large scale production,” said Jeff Hamilton, president of Sprecher Brewing Company.

Sprecher’s Hard Root Beer is packaged in 12 ounce bottles with a suggested retail price of $5.00 per four pack. The initial release will be available at the Sprecher Gift Shop, 701 W. Glendale Ave, Glendale, WI, and at a small number of locations in Southeastern Wisconsin and Madison.

For more information about Sprecher’s new Hard Root Beer, contact Jeff Hamilton at 414.964.7837 x251. Maker of award-winning beers and gourmet sodas, Sprecher Brewing Company is Milwaukee’s first brewery since Prohibition. Established in 1985, Sprecher remains a leader in Wisconsin’s craft brewing industry. Contract the Sprecher Gift Shop, 701 W. Glendale Ave, Glendale, WI, at 414.964.2739, for tours, clothing, food items and other things Sprecher related.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.