Sonoma Cider Adds to Sales Force, Expands California Distribution Footprint

sonomaHealdsburg, CA – Sonoma Cider, organic hard cider producer, is proud to announce the addition of two new sales team members: James Williams, senior vice president of sales overseeing six sales team members and Ken Komar, vice president of sales for the company’s Central territory including Illinois, Indiana, Michigan, Minnesota, Missouri, Ohio, Wisconsin. Sonoma Cider has also added to its distribution network in California, signing contracts with Harbor Distributing and Pacific Beverage. Since launching in late 2013, Sonoma Cider has secured 27 partnerships in 17 markets.

Sonoma Cider CEO and cidermaster David Cordtz states, “The hard cider category is the fastest growing category in the beverage sector, so from the beginning, we have focused on building a strong sales team and distribution network. We are thrilled to welcome James and Ken to the Sonoma Cider family, and we are looking forward to building strong partnerships with Harbor Distributing and Pacific Beverage to expand our reach in California.”

James Williams joins the Sonoma Cider team from Manneken-Brussel Imports where he served as National Sales Manager after prior posts as Regional Sales Manager and National Chain Manager. Prior to entering the beverage industry, Williams served 15 years in the Army and Army Reserve. Ken Komar has worked in the beverage industry for 24 years, having served as a distributor for 15 years in Ohio with prior positions at Beverage Distributors in Cleveland and Tramonte Distributing in Akron. Komar also spent eight years on the supplier side of the industry working for Heineken USA as a Distribution Manager and National Account Manager.

Harbor Distributing is a Reyes Beverage Group company, the largest independent beer distributor in the nation. Harbor Distributing will distribute Sonoma Ciders across Los Angeles, Orange County, Riverside and San Bernardino counties. Pacific Beverage will serve Sonoma Cider in the Central Coast in San Luis Obispo, Santa Barbara and Ventura counties.

Sonoma Ciders are certified USDA organic, made with all-natural, gluten-free ingredients, enhanced by distinctive proprietary flavors. Sonoma Cider is available in 12 oz. four packs, 22 oz. single bottles and 5.16 gal. and 15.5 gal. kegs in each of the three flavors: The Hatchet blends a collection of sweet and tart apple varietals; The Pitchfork is apple based, infused with essence of pear; and the Anvil spikes apple cider with a measure of barrel-proof bourbon flavor.

About Sonoma Cider:

Sonoma Cider handcrafts distinctive, certified-organic craft ciders, made with all natural, gluten-free ingredients. Sonoma Ciders are produced from smaller, concentrated apples in micro batches to deliver intensity of flavor and a refined experience for this rapidly growing category. The company was founded in 2013 by 20-year veteran cidermaster, David Cordtz, with his son and Vice President of Operations, Robert. Together they combine decades of industry expertise with next generation dynamism and a dash of creative tension. Learn more at