Short’s Brewing Co. Announces New Seasonal, The Double Magician

Short's Brewing Co. Announces New Seasonal, The Double Magician

Elk Rapids, MI – Short’s Brewing Company announces the distribution of a new seasonal beer, The Double Magician. A double version of staple brew and fan favorite, The Magician, The Double Magician is slated to be released on Halloween.

The Double Magician (8.1% ABV – 49 IBU) is a Double London-Style Red Ale. Deep mahogany in color with an off white head, The Double Magician has aromas of toffee, light citrus, and just a hint of roast. The Double Magician is medium-bodied with flavors of raisin, toffee, and a slight hop bitterness. The finish is balanced and dry.

Named in honor of Short’s Partner, Scott Newman-Bale, The Magician was originally brewed at Short’s Bellaire pub in 2007. A double version of the Magician was conceived by the Short’s Brewing Company executive team as a new seasonal offering in Summer 2016.

According to CEO and Creative Engineer, Joe Short “The Magician came to mind when looking to fill a late fall/early winter slot in our seasonal release schedule, but we decided that it wasn’t quite burly enough on its own to fill the “winter warming” criteria we were looking for. At that point it became clear to us that if we doubled up on The Magician, it would not only be an amazing beer and fit the bill perfectly, but it would pay homage to the magic man himself. I mean, one dose of Scooter is enough to get us through our day, but a double version of The Magician gives us enough Scooter power to do anything.”

The Double Magician will be released in bottles first at the Short’s Brewing Company pub and Short’s Mart in Bellaire, MI on Friday, October 28th. Statewide distribution will begin on Monday, October 31st, with distribution to Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin to follow.

For more information regarding The Double Magician, please visit www.shortsbrewing.com.

About Short’s Brewing Company

Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short.  In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. Starcut Ciders is a division of Short’s Brewing Company born out of a desire to celebrate the bounty of Michigan orchards. The brewery is known widely for their flagship and experimental brews including Huma Lupa Licious and Soft Parade. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.

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