SAN RAMON, Calif. — Schubros Brewery, a craft beer company focused on creating a bold epicurean experience influenced by all the flavors of the world, today announced its expansion to Asia via a new Subsidiary, San Francisco East Bay Brewing Company (SFEBB) Inc.
Schubros, run by CEO Ian Schuster who previously ran portfolio sales operations for Philip Morris Japan, currently exports a large percent of its beers to China. However, with the launch of SFEBB, the company will focus on rapidly increasing these exports, and expand distribution to Japan, Taiwan, Vietnam and India. As part of this initiative, SFEBB also plans to launch beers created especially for the Asia Pacific market, featuring unique Southeast Asian fruit-infused IPAs. The first of these beers, a Kiwifruit IPA has already been released, and a Dragonfruit, Passionfruit, and Lycheefruit IPA is due in early December. The company also has plans to build a production brewery and taproom in Tianjin, China.
“We look forward to creating American craft beer with a distinctive Asian flair, fusing our IPAs with Kiwi, Dragonfruit, Passionfruit, Lychee and Mango, melding classic craft with the style, taste and gastronomy of the region,” said Ian Schuster, CEO, and founder of Schubros Brewery. “The Asian craft market is wide open, with China having a market the size of Germany, the U.S. and Brazil combined and India experiencing 20 percent year-over-year growth, for example. We are excited to be at the forefront of this growing Asian premium beer market.”
To fund the new Asian subsidiary and expansion, Schubros Brewery has undertaken an equity crowdfunding campaign through a crowdfunding intermediary, Wefunder, with a goal of raising a total of $1.07 million. Currently, there are already 117 initial investors whose investments total just over $123,000. The campaign runs through February 2018 and offers a unique opportunity to invest in the rapidly growing, yet still relatively untapped, Asia Pacific craft beer market.
According to a recently released report by Transparency Market Research, the value of the Asia Pacific beer market will reach $220.3 billion by the end of 2020.
“It’s been a half-decade since I began championing the benefits of crowdfunding for investors and businesses, and worked with the SBA and a few Congressmen and Senators to advance the concept (that later became part of the JOBS act of 2012),” added Schuster. “Now with San Francisco East Bay Brewing Company, we’ve come full-circle and are excited to be able to offer an opportunity to invest in the Asia Pacific craft beer market.”
More About San Francisco East Bay Brewing
San Francisco East Bay Brewing (SFEBB) Company is a new subsidiary of San Francisco Bay Area-based Schubros Brewery. Through this new entity, Schubros seeks to bring the American craft beer culture and a unique epicurean experience to the Asia Pacific region. SFEBB Company plans launch a new line of beers that pay tribute to the local flavors and taste of the region. For more information about SFEBB, visit http://www.sfebb.com/ or call (925) 327-0700. Those who are interested in investing in SFEBB can also visit https://wefunder.com/sfebb.
About Schubros Brewery
Schubros Brewery was founded in 2011 and strives to elevate beer enjoyment to the highest level, Schubros believes in creating the ultimate epicurean experience through its purposefully reciped beers.
Guided by three core values – community, responsibility and quality, Schubros is committed to preserving the purity of its brands, investing in green technology and using all-natural and organic ingredients. Schubros Brewery participates in community events and hires locally whenever possible. Schubros supports a variety of local and national causes including local area schools, and military veterans. Schuster is himself an ex-Naval Officer. For more information about Schubros, please visit www.schubrosbrewery.com or call (925) 786-2232.