Schlafly Beer to Star in Siemens’ New National Advertising Spot

SchlaflyST. LOUIS, MO — On Monday, Feb. 24, at 5:00 pm there will be a happy hour event at The Schlafly Tap Room to debut a national advertising spot featuring Schlafly Beer. Schlafly employees, local media, brew enthusiasts and community members are invited to join Siemens and Schlafly for the premiere of the TV commercial.

The new commercial, “American Manufacturing is Brewing Something Big,” from Siemens “Answers” campaign, provides a behind-the-scenes look at Schlafly Beer, which has been using Siemens automation technology since 2009 to increase efficiency, meet higher production demands and provide consistency in quality and supply of craft beer. The ad highlights Siemens’ innovative technologies that are providing solutions for their customers’ business challenges.

The television spot will air in the St. Louis media market and nationally starting February 24, 2014.

WHO: Ed Montgomery, Siemens Food & Beverage Industry Manager, James “Otto” Ottolini, Schlafly Head of Brewing Operation

WHAT: Invitation only happy hour and national commercial premiere with Siemens and Schlafly Beer

WHEN: Monday, February 24, 2014, 5:00 pm CT

WHERE: The Schlafly Tap Room, 2100 Locus Street St. Louis, MO 63103