Rochester Mills Beer Releases Oktoberfest Celebration Lager

Rochester MillsRochester, Mich. — The Rochester Mills Beer Co. & Rochester Mills Production Brewery are excited to announce the release of this year’s fall seasonal selection, Oktoberfest Celebration Lager.

Rochester Mills’ Oktoberfest Celebration Lager is a malty, German-style Lager or M├ñrzen with low to moderate hop bitterness featuring a medium body and brilliant amber color. Rich, yet easy drinking and incredibly delicious, this beer style has been made popular by the annual Fall Festival that originated in Munich, Germany and is now celebrated world-wide. Due to its overwhelming popularity, Oktoberfest is consistently Rochester Mills’ best-selling seasonal beer.

Rochester Mills is also proudly showing off a new set of cans this fall. Tailgating and hayrides just got better with the debut of Oktoberfest Celebration Lager in 16 oz., full pint sized cans. This is the first seasonal selection canned for your convenience from the Rochester Mills’ lineup.

“We’ve brewed more Oktoberfest this year than we ever have,” said RMPB Director of Brewing Operations, Eric Briggeman. “700 barrels to be exact, almost three times what we made last year. That may still not be enough, especially since we put it in a can this year and released it to all of our distributors in Michigan and Ohio.”

Oktoberfest will be available to Rochester Mills’ full distribution network through the fall season in 16 oz. cans and on draft in half barrels and tall quarter barrels.


  • ABV: 6.2%
  • IBU: 24
  • Taste/Aroma: Malty, Sweet, Toasty, Smooth, Medium-bodied
  • Serving Temperature: Cool, 46-54┬░
  • Glassware: Pint or Nonic, Beer Mug, Stein (or Glass Boot)
  • Cheese Pairing Ideas: Emmental, Gruy├¿re, Jalapeno Jack
  • Food Pairing Ideas: Mexican and other hearty dishes, spicy chicken, sausage and pork dishes (brats & sauerkraut)


Rochester Mills Beer Co. has been one of the top producing brewpubs in Michigan since it opened in 1998. The brewpub offers a diverse beer menu with eleven different styles of beer consistently available as well as a number of reoccurring seasonal offerings. The Rochester Mills Production Brewery, brewers of Rochester Mills Beer Co. brands for distribution, began as a startup brewery in Auburn Hills, Mich. in 2012, quickly becoming one of the top craft beer producers in the state. Their Lagers and Ales, packaged in 16oz. aluminum cans, are currently featured in grocery stores as well as independent and franchise convenient stores, and specialty beverage merchants statewide. Additionally, their four core brands, which include Milkshake Stout, Lazy Daze Amber Lager, Cornerstone IPA, and Rochester Red Ale, along with rotating seasonal offerings, can be found flowing from more than 750 taps at bars and restaurants across Michigan and North West Ohio.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.