SEATTLE — It has been 25 years since Rudy’s Barbershop opened its first shop in Seattle. What better way for this iconic Seattle company to celebrate than to team up with a favorite Seattle brewery, Reuben’s Brews, to create an anniversary beer? The result of this distinctive collaboration is the quite sessionable “Good Hair Day,” a hoppy pale ale with bright notes of orange and grapefruit, supported by restrained bitterness.
“Rudy’s has, from day one, always been focused on community. What better way to celebrate this than to create a beer that hits on our Seattle roots by partnering with Reuben’s, and at the same time supporting the LGBTQ community,” said Danny Segal, director of marketing and brand at Rudy’s. “While a beer partnership might seem unlikely for a barbershop, we’ve never been ones to do what’s expected and that’s how we’ve stayed fresh.”
Rudy’s Barbershop opened its first shop in the heart of Seattle’s Capitol Hill neighborhood in 1993 and now has shops in six states, including 15 locations in Washington. With deep roots in Seattle and a “little different” approach in creating an engaging and comfortable sense of place, Rudy’s knew that these sensibilities synced up with Reuben’s Brews own approach. The brewery, also founded in Seattle, is family-owned and operated, and was born out of a passion for home brewing that drives a focus on making small batches of a wide variety of top quality brews.
A portion of the proceeds from the beer will be donated to Equal Rights Washington and its work supporting the LGBTQ community. A Good Hair Day launch event is planned at Reuben’s Brews’ popular Ballard taproom. Rudy’s Barbershop stylists will be on hand starting at noon to serve up buzzcuts, bang trims and fresh fades all while the Reuben’s Brews team serves up pints of Good Hair Day and more.
The beer will be distributed throughout Oregon and Washington in both 16 ounce cans and on draft, including at all of the Rudy’s Barbershop locations.
About Reuben’s Brews
After the birth of their first child Reuben, Adam and Grace embarked on a mission to brew bloody good beer. Originally from the UK, Adam turned a passionate hobby into a family-run brewery crafting nationally and internationally recognized beers in a wide variety of styles. Since opening in 2012, Reuben’s has won awards for its beers around the world including at the Great American Beer Festival, the World Beer Cup, the US Open and was named Mid-Sized Brewery of the Year at the 2015 Washington Beer Awards. Find Reuben’s Brews in the Pacific Northwest and at its taproom located at 5010 14th Ave NW in Ballard, open 7 days a week. For more information, visit www.reubensbrews.com or follow on Facebook, Twitter and Instagram (@reubensbrews).