Redhook Introduces Retro ESB Design

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SEATTLE –Redhook Brewery, a Seattle staple since 1981, is unveiling a retro-style ESB design (Extra Special Bitter) today to pay homage to their brewing history in the Seattle. The throwback design will be featured on both bottle packaging as well as on a new 16 oz. can also introduced today. Both packages are available only in the Northwest.

As one of Redhook’s original beers, ESB helped establish the craft brew landscape in Seattle in 1984, and remains one of the most-recognized in the brewery’s portfolio. Brewed in the style of a traditional British Extra Special Bitter, Redhook ESB is distinguished by its balance of caramel malt sweetness and spicy, citrusy hops, making it a favorite among beer lovers for more than three decades.

A lot has changed in Seattle over that time, but ESB has continued to stay true. Said Redhook Brand Manager Karmen Olson, “Redhook has grown beyond what Paul Shipman, Gordon Bowker and those of us who grew up in Washington in the 80s and 90s could ever have imagined, and we wanted to reflect on the past and recognize the important role it played in Seattle’s history. As the ‘Granddaddy of Craft,’ ESB is a huge part of Redhook’s Northwest heritage, and giving it a throwback design is one way to pay tribute to those roots.”

12-oz bottles and 16-oz cans will each be available at on- and off-premise accounts in the Northwest. ABV 5.8%; IBUs 28

About Redhook

Redhook was born out of the energy and spirit of the early 1980s in the heart of Seattle. While the term didn’t exist at the time, Redhook became one of America’s first “craft” breweries. From a modest start in a former transmission shop in the Seattle neighborhood of Ballard, to the current breweries in Woodinville, Wash., and Portsmouth, N.H., Redhook has become one of America’s most recognized craft breweries.

While Redhook has “grown up” over the past 30 years, one thing has never changed—Redhook is still brewing great beers like ESB, Long Hammer IPA and Audible Ale. Most importantly, Redhook has fun doing it. Redhook beers are available both on draught and in bottles around the country. For more information, visit