“We’re stoked to partner with Dan and The Danettes,” said Robert Rentsch, Redhook’s director of strategic marketing. “Dan’s show is all about having fun and pushing the envelope, which is exactly what Redhook is about. It’s a great match and we’re looking forward to rolling out some fun stuff. Stay tuned.”
The partnership with Dan and The Danettes includes retail programming, POS, special appearances, and Redhook beer merchandising on the show’s “DP Bar.” What’s more, Redhook will hit the road with Dan and his travelling RV as he heads to Indianapolis for Super Bowl XLVI in February 2012.
“Back in the mid-90s, I was up in Seattle for the NBA finals — Super Sonics against the Bulls. I had a Redhook ESB on tap with a Copper River Salmon. I never forgot that day, I thought the beer was spectacular,” recalls Patrick. “Now, here we are, heading to the Super Bowl together. We’re thrilled about this partnership.”
The partnership also includes a weekly Redhook sponsorship of “Against the Grain”, a weekly segment that examines the big daily stories from a fresh, unique, perspective and challenges conventional wisdom. This weekly segment is thought up and presented in The Dan Patrick Show by Andrew “McLovin” Perloff [One of the Danettes].
About The Dan Patrick Show
After 18 Years at ESPN, Dan Patrick created his own, independent sports talk/entertainment program. In 2007, the show was launched on 12 radio stations.
Today, The Dan Patrick Show is heard nationwide on over 260 radio affiliates, airs on television on DirecTV’s Audience Network, and has distribution through the Fox Sports Network Platform in over 90M HHS. Dan and his producers (aka “The Danettes”) have created a unique program that covers current events in sports and entertainment. The show airs LIVE M-F 9a-12N EST. In its first year on television, The DP Show was nominated for a Sports Emmy (May 2011). Patrick can be seen on NBC’s Football Night in America, was most recently part of the NBC Sports 2010 Winter Olympics broadcast team from Vancouver, and was a correspondent during the 2010 NHL Stanley Cup Playoffs. Additionally, Patrick is a Senior Writer for Sports Illustrated and writes a weekly column for Sports Illustrated magazine. You can also find Dan Patrick on his official website: www.danpatrick.com and on his official Facebook and Twitter pages.
Redhook was born out of the energy and spirit of the early ’80s in the heart of Seattle. While the term didn’t exist at the time, Redhook became one of America’s first “craft” breweries. From a modest start in a former transmission shop in the Seattle neighborhood of Ballard, to the current breweries in Woodinville, Wash., and Portsmouth, N.H., Redhook has become one of America’s most recognized craft breweries. While Redhook has “grown up” during the past 30 years, one thing has never changed — it’s still brewing great beers like ESB, IPA, Pilsner, Copperhook and seasonal brews. Most importantly, Redhook makes sure it has fun doing it.Redhook’s beers are available on draught and in bottles, and are distributed nationally through a network of wholesale distributors. For more information, visit www.redhook.com.