Peroni Nastro Azzurro Debuts 1st Beer Can

Rome, Italy — Italy’s No. 1 premium beer, Peroni Nastro Azzurro, is pleased to unveil their first ever beer can, just in time for the spring and summer seasons. Previously only served in glass bottles, Peroni’s new slim can made its debut at The House of Peroni during September 2016’s New York Fashion Week and has finally made its way into the wider markets to fuse Italian style with American culture.

Known for expertly exemplifying Italian quality and design, the brand sought to bring the same inherent and iconic style to the beer can, something with a distinctly American history. The 11.2 oz can has a slim build creating a modern, slightly elegant look and lifts the internationally recognized Peroni label off of the classic green, letting it stand alone against a bold, optic white background. The design stands out as the perfect choice for easy sipping on a summer patio as it exudes understated style and sophistication.

For more details, please visit www.peroniitaly.com

About Peroni Nastro Azzurro

Peroni Nastro Azzurro, Italy’s No. 1 premium beer, is a crisp, refreshing lager that exudes Italian style. Created in 1963 in Italy, Peroni Nastro Azzurro launched in the United States in 2005, and today is enjoyed across six continents. Built on a foundation of excellence, Peroni Nastro Azzurro received its name in honour of the SS Rex – the only Italian ship to ever receive the ‘Nastro Azzurro’ award, given to the ship that crossed the Atlantic in the shortest time in an international competition. The SS Rex became a symbol of prestige for Italy and today the ‘Nastro Azzurro’ or ‘Blue Ribbon’ is displayed in Peroni Nastro Azzurro’s name and branding as a symbol of the style, distinction and quality that Italy has been exporting to the world ever since. For more information, please visit www.peroniitaly.com

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