The proverbial light at the end of the tunnel for Boston Beer’s rocky sales trends is coming from a product named after the sun itself. Sun Cruiser, the vodka-based hard tea launched in 2024, is on pace to double sales in 2026, founder and CEO Jim Koch said last week during the Barclays Global Consumer Staples Conference.
Southern Glazer’s Wine & Spirits (SGWS) has appointed Anheuser-Busch InBev (A-B) vet Glendal Vandenbempt as managing director of its newly created “Gold Division.”
Constellation Brands’ portfolio of popular Mexican imports will soon have different representation in the Denver area. The bev-alc giant informed Denver, Colorado-based Coors Distributing Company (CDC), a wholly owned subsidiary of Molson Coors, that it would be terminating their relationship in the next 30 days.
Southern Glazer’s Wine & Spirits (SGWS) has entered into a non-prosecution agreement with the justice department and federal regulators to pay $12.5 million, resolving a probe into a years-long scheme to bribe alcohol buyers from California’s largest grocery chains.
Macroeconomic factors out of Molson Coors’ control continue to plague the brewer, but CEO Rahul Goyal believes there is also “much we have to do” as a company to help combat declines.
The Middleby Corporation will shutter its Middleby Brewing & Distilling Solutions Group, which includes Deutsche Beverage + Process, Ss Brewtech and Wild Goose Filling, by the end of the year.
As Sierra Nevada plans to tackle what it calls craft beer’s No. 1 enemy, “The Vortex” – the self-perpetuating cycle of distribution losses that drive volume declines that beget more distribution losses – the brewery has built a multi-faceted innovation slate.
Two independent ready-to-drink (RTD) brands are betting Americans are ready to mix their wine with cola. Little Sun’s Calimocho and Wine and Cola, two Southern California-based companies inspired by the Spanish staple cocktail Kalimotxo, have hit the market recently with different spins on the liquid, branding and sales strategy.
Von Ebert Brewing brewer Dashawn Agbonze, a two-time Michael James Jackson Foundation for Brewing and Distilling scholarship awardee, shares his journey climbing the ranks of the brewing industry and why he believes education is critical for up-and-coming brewers.
The misalignment of Labor Day this year (September 7) compared to 2025 (September 1) has caused wonky comps in recent off-premise scans, as reported earlier this week. However, brand-level data highlights an industry experiencing similar trends to last summer.