How does an ready-to-drink (RTD) brand that was built on the beach translate to other seasons? Surfside, Stateside Vodka’s hard iced tea and lemonade canned cocktail brand, is betting big on sports this fall.
As thousands of beers – and eventually, people to drink them – make their way to Denver for the Great American Beer Festival (GABF), it feels apt to check in with the craft scene on the ground. In a year where once-thriving brewpub chains and decades-old craft stalwarts have or are preparing to go under, what’s the state of things in one of craft’s most important cities on the eve of one of its most important weeks?
Consumers continue to flock to the on-premise, despite economic uncertainty, according to the latest report from CGA, the on-premise arm of market research firm NIQ.
Spirits-based ready-to-drink (RTD) is one of the more fragmented segments in bev-alc, but independent brands with discipline and an eye for the right occasion can still break through, according to Gustavo Aguirre, vice president of brand innovation at private equity firm InvestBev.
Check out these news items initially reported in the Brewbound Insider Newsletter, including updates from Providence Brewing, Rupee Beer, Pabst Blue Ribbon and more.
Brewers and other bev-alc manufacturers stand to face serious inconveniences if the federal government shuts down at the end of today (September 30), industry trade groups have cautioned.
U.S. beer shipments took a notable but expected dive in August, as the industry corrected overstocked volumes after a soft summer, according to the latest report from the Beer Institute (BI).
Phorm Energy, the new beverage joint venture backed by Anheuser-Busch InBev and UFC boss Dana White, has chosen its fighter. The energy drink brand, a spin-off of 1st Phorm that’s produced by A-B, on Monday morning revealed three-time MMA champion Michael Chandler as its newest partner and a central focus of new content and marketing.
In its 157-year history, Martinelli’s has become a staple in many U.S. households; from its squat 10 oz. apple juices that fit conveniently into kids’ lunch boxes, to its green sparkling cider bottles that allow consumers of all ages to toast and celebrate without booze.
Sazerac Company has partnered with Molson Coors-aligned wholesaler Andrews Distributing on three new ready-to-drink (RTD) beverages in Texas, adding a regional portfolio to the spirit company’s expanding RTD business.
Off-premise dollar sales of beverage-alcohol lingered in the red for another consecutive week, down 2.8% year-over-year (YoY), according to market research firm Circana’s weekly report for the seven-day period ending September 21.
It’s time for one of golf’s greatest traditions, as the sport of the people (who have a lot of money) tees off all weekend with the biennial Ryder Cup. The PGA is actually making all food & drink free of charge this weekend (don’t tell Justin – I told him hot dogs were on me for his birthday). Although the … $750 tickets for the weekend sadly do not cover booze.
The sharks were biting on low-ABV on the season premiere of ABC’s Shark Tank. Dad Strength, the maker of 2.9% ABV IPAs, generated interest from four of the show’s investors.