Check out news items initially reported in the Brewbound Insider Newsletter August 24-26, including headlines from the Beer Institute, Constellation Brands, Pabst Blue Ribbon and more.
One of the Southeast’s largest beer distributors, Gulf Distributing Holdings, is investing in its spirits division, pairing a newly created leadership role with its latest infrastructure investment.
If rapper Wiz Khalifa’s new THC-infused beverage Kush & Orange Juice connects with an audience anyway similar to the album that inspired it, expect this one to be a breakthrough release.
The spiked sports drink competition is getting another major player. Boston Beer Company will officially launch Rally Dog Vodka Ade in four test markets in September.
Ready-to-drink cocktails (RTD) carry the highest average price per serve of any category, yet are experiencing the most growth – undercutting old assumptions about what ‘trading up’ means to consumers.
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One of the ad industry’s most lauded firms is jumping into beverages with a low-dose THC drink modeled after classic American beer. Herb Light is billed as a “crushable super-low-dose light beer-styled brew” with just 1 mg THC per 12 oz. can. “Big taste, little high” is the tagline.
As it bolsters its core seasonal craft beer lineup with occasion-driven variety packs, 38-year-old Great Lakes Brewing Company (GLBC) also has several irons in the beyond-beer fire. Earlier this month, Great Lakes announced the launch of aSplash, a ready-to-drink (RTD) canned cocktail produced in collaboration with Columbus, Ohio-based Watershed Distillery, the Buckeye State’s largest craft spirits producer.
has suddenly become a very hot topic across the pond in London, arguably the ground zero of said activity outdoors at the pubs. The Westminster City Council is looking to cut down on the vibrant outdoor drinking culture in London, particularly in Soho, which expands significantly when the sun is finally out in London for more than 6 hours a day in the summertime.