Pabst Inks Deal to Produce Stroh’s Beer at Brew Detroit

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DETROIT — The Stroh Brewery Company will once again brew beer in Detroit with the return of Stroh’s Bohemian-style Pilsner on August 22.

“Stroh’s is Detroit,” said Dan McHugh, CMO of Pabst Brewing Company. “By reintroducing Stroh’s Bohemian-style Pilsner and brewing in the city, we are tapping into the history and heritage of Stroh’s and the innovation and hard work of the people of Detroit.”

Stroh’s beer was first brewed in Detroit in 1850. Stroh’s Bohemian-style Pilsner is a classic that earned the highest awards at the World’s Fair in Chicago in 1893. The new Stroh’s Bohemian-style Pilsner is inspired by a Stroh’s recipe from the late 1800’s.

Stroh’s Bohemian will be brewed at Brew Detroit in Detroit’s Corktown neighborhood.

“The beer is a crisp, balanced pilsner with a floral aroma, subtle hop spice, and a rich, bready maltiness made from Saaz and Magnum hops and Vienna malt,” said Brewmaster Greg Deuhs.

Stroh’s Bohemian-style Pilsner will complement Stroh’s Lager and Stroh’s Light brands in Michigan. It has 5.5% alcohol by volume and 33 IBUs (International Bitterness Units). It will be available in specially designed 12 oz. bottles and on draft in Michigan restaurants, bars, and retail stores beginning August 22.

To celebrate the beer launch and the return of Stroh’s brewing to Detroit, special tapping events will be help on August 26 at 4 p.m. in numerous locations throughout the state of Michigan. For more details, follow Stroh’s on Facebook, Instagram, or Twitter, or visit our website at www.StrohBeer.com.

ABOUT STROH’S BEER

In 1848, during the German Revolution, Bernhard Stroh, having apprenticed as a brewmaster at his father’s side, immigrated to the United States. Bernard established his own brewery in Detroit in 1850. Stroh named his new company Lion’s Head Brewery, adopting the Lion’s Crest logo from the Kyrburg Castle in Germany – the same crest that adorns Stroh’s beers today. Stroh’s was last brewed in Detroit in June 1985. Pabst Brewing Company, America’s largest independently-owned brewer, bought the Stroh’s brand in 1999. For more information, visit strohbeer.com.

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