Longmont, CO & Brevard, NC – Oskar Blues Brewery is bringing more variety to the canned craft-beer world with the addition of Oskar Blues IPA (6.43 ABV, 65-80 IBUs) to its popular mixed up 12-pack, CANundrum. Old Chub Scottish Ale will pull out of the CANundrum to be replaced by OB IPA.
OB IPA joins the existing CANundrum staples, Mama’s Little Yella Pils, Dale’s Pale Ale and Pinner Throwback IPA. Oskar Blues IPA, released in 2015 and immediately becoming a brewery favorite, features a variety of hand-selected, southern-hemisphere hops creating sweet aromas of passion fruit, raspberries, pineapple and citrus paired with a clean backbone and mouth-feel.
“Old Chub has been a steady staple, but with the popularity of OB IPA, we couldn’t deny the introduction into CANundrum,” said Tim Matthews, Oskar Blues’ Head of Brewing Operations. “The flavor profile is a unique complement to the other brews in the lineup.”
CANundrum launched in 2013 and has since become one of the brewery’s top selling brands fueled by nearly 75% growth in 2015. CANundrum is an easy way to pick up four popular Oskar Blues brews for trips to the lake, trailside or at music festivals into one convenient pack.
Grab a CANundrum wherever you shop in the 49 states in which Oskar Blues is sold.
About Oskar Blues Brewery
Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse with hand-canned, flagship brew Dale’s Pale Ale. Today, Oskar Blues is one of the fastest growing breweries in the country and operates breweries in Longmont, Colorado and Brevard, North Carolina, while producing 192,000 barrels in 2015. The original canned craft brewery continues push innovation with the announcement of an Austin, TX brewery in April of 2016 and creations like The Crowler while it distributes to 49 U.S. states, Washington, D.C., as well as parts of Canada, Sweden, and the U.K.
In 2013, Oskar Blues founded the CAN’d Aid Foundation, a 501(c)(3) nonprofit public charity that offers grassroots grants to those making a difference in the areas of community, the environment, music, and more. In 2015 alone, CAN’d Aid partnered with 52 organizations and provided nearly $400,000 in charitable contributions, bringing the total amount raised $1.9 million to date. CAN’d Aid’s “do-goodery” efforts include:
- Towns – building strong communities
- Tunes – for your eyeholes and earholes
- Treads + Trails – get outside and get after it
- Love Yur Mama – save the blue marble
To keep up with all things Oskar Blues, visit http://www.oskarblues.com.