UTICA, N.Y. — Nick R. Matt has joined F.X. Matt Brewing Company as Saranac brand manager.Nick, the son of CEO Nick Matt, joins cousin, Fred, to represent the fourth generation of the Matt family actively involved in the management of the 125-year-old company.
Nick will be responsible for developing and implementing cohesive sales and marketing strategies for F.X. Matt Brewing Co.’s Saranac line of beer and soft drinks.
“To prepare for our 125th anniversary celebration with consumers we need to ramp up our marketing and sales efforts,” said President Fred Matt. “Nick is really going to be able to help us stay connected to the consumer as we continue to grow.”
Nick’s experience includes brand management for Proctor & Gamble, where he developed and managed marketing plans and product innovations designed to grow the business.
“We’re looking forward to putting to use his outstanding marketing perspective and wealth of industry experience to increase Saranac’s presence across the country,” Fred said.
“To be able to fill a need within the company is incredibly inspiring and humbling,” Nick said. “It’s something I’ve always wanted to do. I’m really excited about coming onboard during our 125th anniversary celebration. We have some very cool and unique promotions coming up that have been designed to thank our customers for loyally supporting us.”
Nick earned his master’s degree in marketing from London Business School, with a bachelor’s degree from Georgetown University.
“I do have to admit that this is a proud moment to have my son join the Saranac team,” said Nick’s father. “His perspective has been refreshing and we appreciate the significance of having another member of the Matt family on board to celebrate this incredible milestone.”
Celebrate with us. Use #Saranac125 and connect with F.X. Matt Brewing Company and Saranac on Facebook ( www.facebook.com/Saranac), Twitter (@SaranacBrewery), and Instagram (@SaranacBrewery). For more information, visit saranac.com.
About:
F.X. Matt Brewing Company in Utica, N.Y., was founded in 1888. Today, under the leadership of the third and fourth generations of the Matt family, the brewery is celebrating 125 years of brewing. Through a commitment to innovation and brewing excellence, the company has earned a reputation as one of the country’s most respected brewers of craft beers, including the Saranac line. In each bottle of Saranac, you’ll find exceptional quality, distinctive ingredients and a refreshing twist on tradition — the signature of the F.X. Matt Brewing Company.