WHITE PLAINS, N.Y. — Newcastle Brown Ale today announced a new, national advertising campaign titled “No Bollocks.”
The campaign marks the first time Newcastle has invested in national TV ads, created by the brand’s new agency of record, Droga5. Shot on location in Newcastle, England, the ads examine the brand’s story, including its history, the glassware and the brewmaster.
“With this campaign we are going to be very honest with our consumers. Our guys know it when they are marketed to, so we believe it’s time for a beer brand to give it to them straight, just like their best mates would do,” said Charles van Es, brand director, Newcastle Brown Ale. “The people of Newcastle, England — Geordies — don’t take themselves too seriously, love a good joke, and most importantly, they tell it like it is. Our ads celebrate these traits by using a no-nonsense approach, where we are not over promising anything.”
“Newcastle Brown Ale speaks for itself with these spots, by communicating authentically about the brand’s heritage. We’re also giving our drinkers more credit — and we believe they can handle the truth,” said David Droga, founder and creative chairman of Droga5.
The “No Bollocks” campaign launches with national TV spots beginning on April 2. The media mix includes digital and in-bar advertising, and the campaign will also influence on-premise elements, events, social media and PR activities.
About Newcastle Brown Ale:
A No Bollocks beer brand, Newcastle Brown Ale was first brewed in 1927 to satisfy hardworking Geordie thirst in the town of Newcastle, England. Colonel Jim Porter crafted the ale with its own distinct golden brown color, lightly hopped taste and character that quickly became a local favorite. Best served cold, Newcastle Brown Ale has since become a world favorite as a dark beer that’s easy to drink. Newcastle Brown Ale is imported by the nation’s premier beer importer, HEINEKEN USA, headquartered in White Plains, New York. For more information, please visit www.NewcastleBrown.com or on Facebook at https://www.facebook.com/newcastle.
About HEINEKEN USA:
HEINEKEN USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi MagicTM application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com or on Facebook at https://www.facebook.com/Heineken.