Perich, who joined the company in 2000 as and became CFO in 2004, has overseen all facets of operations since 2009. She was instrumental in guiding the company through its second employee stock ownership program transaction in 2012.
“Christine has been an incredible presence at New Belgium,” Kim Jordan, the brewery’s co-founder and CEO said in a press statement. “Her work on key strategic issues, coupled with her grace and professionalism in everyday management makes her selection as New Belgium’s President a dream fit for the company and for me.”
Perich will oversee all day-to-day operations as well as the construction and integration of the company’s second production facility in Asheville, N.C. She will report directly to Jordan, who will remain as company’s CEO and continue to focus on the New Belgium’s long-term branding and sales strategies.
Danielle McLarnon, New Belgium’s current director of finance and accounting, will take over as the company’s CFO.
“Both of these women have proven themselves time and again to be sound stewards of our financial and operational systems,” Jordan said in the statement.