Modelo Releases Chelada Limón y Sal

CHICAGO – Modelo, the beer brewed for those with The Fighting Spirit, announces its newest ready-to-drink chelada, Modelo Chelada Limón y Sal. The newest addition to the Modelo Chelada lineup is a refreshing take on an authentic Mexican tradition. Simply made with Mexican beer and the refreshing natural flavor of lime and salt, Modelo Chelada Limón y Sal provides a new, convenient way to enjoy the classic chelada experience.

“Consumers today are looking for authentic experiences and new flavors,” said Greg Gallagher, VP, brand marketing, Constellation Brands Beer Division. “As our first non-tomato-based chelada, Modelo Chelada Limón y Sal provides both by delivering this new refreshing flavor combination based on one of the most traditional Mexican chelada recipes.”

Modelo Chelada Limón y Sal joins a strong portfolio that includes classic Modelo Chelada Especial and sweet and spicy Modelo Chelada Tamarindo Picante. Modelo Chelada Limón y Sal offers a smooth and refreshing citrus flavor experience and has an ABV of 3.5 percent. It is now available in 24 oz. cans nationwide.

Fueled by Modelo, the chelada segment in the U.S. continues to grow. The segment is up 11 percent while Modelo Cheladas are up 51 percent in volume growth, and account for almost 90 percent of the segment growth. Beyond the chelada segment, this latest innovation will continue to drive Modelo’s overall brand growth, as it is the number one growth family in the beer category.

Modelo will drive awareness and trial for this new launch with a comprehensive POS tool kit, sampling programs and Spanish language TV and digital advertising.

For more information or to find Modelo Chelada Limón y Sal nearby, visit

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.