Oakland, Calif. – BARTRENDr, a social networking app designed to enable bar-goers to connect and share their night out, announced today the launch of a new feature allowing users to share data from within their own homes, called ‘MyBar.’ By increasing social interaction among BARTRENDr’s growing user base outside of the bar scene, MyBar will also generate tangible data on the consumption habits of users from within their homes and other private settings – something that wasn’t available, until now.
“Drinking remains a social activity whether it takes place in person or over a network. By creating a virtual bar environment, BARTRENDr has allowed users to extend the experience of sharing outside the bar scene. As a result, our real-time, first-party data can help brands to understand how consumers use and interact with their products after point of sale and outside of any bar or venue,” said BARTRENDr Co-Founder and CEO, Devon Bergman. “There has never been visibility into the habits of consumers while they pre-game. BARTRENDr is solving that problem with the launch of MyBar.”
BARTRENDr, which has attracted 250,000 new users over the past three months, provides a private social network where people can connect with their friends and other bar patrons, chat and share photos of their night, all in real-time and away from the eyes of their disapproving employers or family members.
With the addition of MyBar, BARTRENDr now captures a previously unknown set of behavioral data including the types of beverages consumed at home, popular days and times for drinking, age and gender of users, and the ability to compare trends between at-home and in-public drinking. While the platform securely obtains this consumer data, BARTRENDr also maintains user privacy and does not share any private user data or identifiable information.
“Now that we have a large and very active user base across the country, our ability to process first-party consumer data is second to none. We’re excited to continue partnering with major beverage and hospitality brands to further their market intelligence,” said Bergman
BARTRENDr is the private social network for people that go out, connecting you to the people and the atmosphere you want tonight. Easily find and connect with your friends, share what you’re drinking and tell everyone how awesome your night is. Even see what’s happening in the bars around you before stepping inside! Save your mouth for drinking and use your thumbs to talk about your night out on BARTRENDr.