MillerCoors Launches Pints & Plates Program

Beer and food pairing suggestions have long been the domain of craft brewers, so why not Tenth and Blake?

The MillerCoors craft and import division announced today that it is launching, a mobile website with more than 200 pairing recommendations.

“From appetizers, to salads, to main courses to desserts, Pints & Plates offers suggestions to satisfy your appetite and to make sure you’re making the most out of food and beer,” Tenth and Blake employee Grant Holtackers said in a press release.

In addition to the website, the company has rolled out cross-merchandising displays at 137 retail locations. The goal is to place them in over 500 locations by the end of the year.

“Overall, we’re targeting very food- and beer-centric channels and customers in stage one, both on- and off-premise,” said Craig Morris, director of chain and customer solutions for Tenth and Blake. “It’s a versatile tool, so it’s working well in regional chain stores, independents and natural food channels.”

In an effort to help generate additional sales beyond the beer aisle, MillerCoors designed an off-premise retail display and educational materials that can be displayed near key ingredients featured in the paired recipes. The in-store racks will feature brands like Blue Moon and Leinenkugel Summer Shandy and will also direct shoppers to

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.