CHICAGO — The brand that launched the light beer category is going back to its roots, again. After successfully bringing back its original look in 2014, Miller Lite will be available in the Original Steinie Bottle for a limited time only during the holiday season. The 12-ounce ‘Steinie’ bottle will connect generations of beer drinkers as friends and family gather to enjoy Miller Lite the same way it was served 40 years ago.
Launched nationally in 1975, Miller Lite revolutionized the beer industry by becoming the first widely successful low-calorie beer. Although a lot has changed in the world since the 1970s, Miller Lite continues to provide beer drinkers a great tasting and less filling pilsner.
“Bringing back the Original Steinie Bottle allows us to share an important part of our history,” said Greg Butler, Miller Lite senior director of marketing. “This time of year is about connecting with friends and family and those moments deserve something special. The Steinie bottle allows us to deliver our great beer in a special package that is perfect for these occasions.”
The Original Steinie Bottles will be available nationwide now through December, while supplies last. To support the launch, the classic bottles will be featured in a national television, print and online advertising campaign, as well as on billboards across the country.
“When we first launched Miller Lite in the Steinie bottle in 1975, we set out to change the industry with our great tasting beer at only 96 calories,” said Manny Manuele, MillerCoors director of brewing quality. “Having Miller Lite back in its original bottle brings back so many fond memories and marks how far we’ve come with this award-winning beer.”
Miller Lite has won eight medals at the annual Great American Beer Festival and biennial World Beer Cup competitions, including six gold medals.* For more information on Miller Lite, visit www.Facebook.com/MillerLite, follow @MillerLite on Twitter or visit www.MillerLite.com.
*Great American Beer Festival — American-style Lager or Light Lager (Gold, 2010, 2014); American-style Light Lager (Silver, 2003); American-style Lager, Light Lager or Premium Lager (Silver, 2012)
World Beer Cup — American-style Light Lager (Gold, 2006, 2002, 1998, 1996)
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, which celebrates its 20th Anniversary this year. Tenth and Blake also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.