GREENWOOD VILLAGE, Colo. — As brewers continue to grow and the complexity of their operations increases, MicroStar Logistics today announces the addition of Geoff Fisher as VP of Logistics to help meet the industry’s growing supply chain needs. Geoff joins the MicroStar team after holding various senior leadership roles at Nestle and Ghirardelli where he was responsible for efficiently transporting dairy-based products while holding to the highest quality and sustainability standards.
“One of the very few things better than ice cream and chocolate is craft beer,” said Geoff. “I couldn’t pass up the opportunity to work with some of the best brewers in the world and, by making their supply chains more efficient, they can keep focusing on what is most importantÔÇª brewing the highest quality beer. Additionally, I’m proud to be part of a team that values sustainability as it’s critically important to the industry and to me personally.”
Geoff is the latest of several additions to the MicroStar team and helps position the company at the leading edge of logistics and customer service best practices. Other new additions to the leadership team include Casey Dodson, Vice President of Sales and Dan Vorlage, Vice President Business Development and Marketing. These new leadership roles are critical as MicroStar works to build a team that focuses on a Customer First! approach.
“As the beer industry continues to evolve, it will be critical for brewers to have the most sophisticated and efficient supply chain solutions at their disposal,” said Michael Hranicka, MicroStar’s President and CEO. “MicroStar is committed to our customers ÔÇª and will continue to invest in resources and infrastructure to meet their expanding needs.”
About MicroStarÔÇ¿Founded in 1996, MicroStar Logistics, based in Greenwood Village, Colo., is the market-leading provider of keg management and logistics services to the U.S. craft beer industry. The company manages the largest independent network of kegs, approaching 2 million nationwide, and the corresponding logistical needs for approximately 200 craft brewery customers. The company provides a cost-effective outsourced solution that enables craft brewers to grow while reducing their carbon footprints. For additional information, visit www.microstarlogistics.com.