Lagunitas, Magic Hat and Stone Brewing Partner with BeerBoard

SYRACUSE, N.Y. — BeerBoard, the industry leader in real-time data and analytics for draft beer, today announced leading American brewers Lagunitas, Magic Hat and Stone Brewing have signed as clients to receive the company’s proprietary, real-time data and analytics from its SmartBar platform.

For the first time, brewers will have visibility on product movement from every brand on tap in real-time. The SmartBar platform and its reporting tools provide brewers with actionable insights, on-demand tap/share distribution, brewery snapshots and market trends and rank. It is being utilized from senior management to field sales people.

“BeerBoard is excited to welcome our new brewery partners Lagunitas, Magic Hat and Stone Brewing,” said Mark Young, Founder and CEO of BeerBoard. “We continue to revolutionize the industry through our technology. The data and insights from our SmartBar platform will provide an unprecedented level of visibility for these premier brewers, and those who join on in the coming days and months.”

“Partnering with the BeerBoard team to utilize on-premise channel data has enabled us to both identify our market opportunities and secure incremental chain distribution,” said Mark Hegedus, President of Magic Hat. “Having a more clear view of the competitive landscape is huge in today’s craft beer segment.”

BeerBoard’s real-time brand insights are generated from every BeerBoard-metered draft line across national casual dining concepts, such as Buffalo Wild Wings, Hooters and Twin Peaks, along with major regional and independent bars.

SmartBar provides brewers specific performance insights on national, state, region, concept, or location level for both internal or external use. Within the platform, BeerBoard has created brewery and brand performance reports on an aggregate basis for the entire U.S., and then broken down by region, state, market and location level. Trend reporting is available by draft category and style, including rankings by brand.

BeerBoard is headquartered in the Syracuse, NY, and has offices in Denver and the New York City area.

About BeerBoard

BeerBoard manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading data and insights platform. It works with the largest operators in the country to help them sell more beer and make more money.

Installed at thousands of client locations, its services include SmartBar, which generates real-time insights and trend-driven analytics; BeerBoard Display, a digital consumer-facing menu display; BeerBoard Menu, automated print and website menus; and a consumer mobile application. The company services high profile independent groups and major chain clients throughout North America, including Buffalo Wild Wings, Hooters, Twin Peaks, Mellow Mushroom and BJ’s Restaurant & Brewhouse.

BeerBoard is headquartered in Syracuse, NY, and has offices in Denver and the New York City area. For more information, please visit