Krispy Kreme Doughnuts chief marketing officer Jackie Woodward has joined Craft Brew Alliance’s board of directors, the publicly traded, Portland, Oregon-based beer company announced today.
Woodward was elected to CBA’s board during a May 17 shareholders meeting and fills a position vacated by John D. Rogers, who was required to retire after turning 72, a stipulation in the beer company’s bylaws.
She joins Nickolas A. Mills, the vice president of ABI’s The High End craft beer division; Michael R. Taylor, the vice president of ABI’s North America Zone; and former Popchips CEO Paul Davis as the newest members of the company’s board. Mills and Taylor were appointed last December, and Davis joined last March.
“Jackie brings a wealth of expertise growing high profile consumer brands across multiple channels of trade, and we are thrilled to have her join our board,” David Lord, the chairman of the CBA board, said via a press release.
Prior to joining Krispy Kreme, Woodward served as the vice president of global media for General Mills. She’s also held key positions within MillerCoors, Miller Brewing and McDonalds.
“Her marketing leadership at MillerCoors, McDonalds, General Mills, and most recently Krispy Kreme, will be a great addition to the team as we continue to support CBA in delivering solid topline growth in today’s highly competitive market, while improving profitability for long-term shareholder value,” Lord said in the release.
For her part, Woodward said she believed CBA was “uniquely positioned” in a hyper-competitive craft beer market because its portfolio “combines nationally relevant beer brands, like Kona and Omission, with strong local craft brands.”
Other members of the CBA board include Columbia Sportswear CEO Timothy Boyle, Kevin Kelly and Marc Cramer.