MOORESVILLE, N.C. — JR Motorsports and Dale’s Pale Ale have agreed to a multifaceted partnership, general manager Kelley Earnhardt Miller announced today. The first craft beer to be featured in a can, Dale’s Pale Ale will sponsor Regan Smith and the No. 7 Chevrolet in the NASCAR XFINITY Series race at Charlotte Motor Speedway (Oct. 9). Additionally, Dale’s Pale Ale is named the presenting sponsor of Smith’s JR Motorsports Upfront podcast on Dirty Mo Radio.
Dale’s Pale Ale is distinguished as the first craft beer in can form and brewed by the Oskar Blues Brewery from its bases in Brevard, N.C. and Longmont, Colo. Along with its flagship brand Dale’s Pale Ale, the Oskar Blues Brewery offers an extensive line of craft and specialty beers.
“It’s great to bring Dale’s Pale Ale and Oskar Blues on board,” Smith said. “We take a lot of pride in welcoming new partners into JR Motorsports. Not only do we get to carry the Dale’s Pale Ale brand on the racecar, but they’re also a tremendous partner for the JR Motorsports Upfront podcast. It’s a fun and informative program, and Dale’s Pale Ale is a perfect fit for that.”
JR Motorsports Up Front, the first Dirty Mo Radio program hosted by a driver, airs every Thursday on Dirty Mo Radio. Hosted by Smith, the program features a revolving door of guests and gives fans honest opinion, exclusive insight, and candid commentary regarding JRM and its XFINITY Series, Camping World Truck Series, and late model teams.
“Oskar Blues has been breaking boundaries since Dale’s Pale Ale was first canned in 2002,” said founder Dale Katechis. “We chose the can package for Dale’s because it protects the beer from light and air, and also because cans are more portable, allowing a great beer to be enjoyed in more places, like the racetrack. We are proud to be associated with Regan, Kelley, and all of the JR Motorsports team and look forward to a groundbreaking partnership.”
In addition to primary placement at Charlotte, Dale’s Pale Ale will also be featured as an associate partner on the No. 7 Chevrolet for the 2015 season. In 2015 NXS competition, Smith has secured two top-five and five consecutive top-10 finishes. He is currently sixth in NXS championship points.
Dirty Mo Radio podcasts are accessible free of charge on DaleJr.com as well as numerous podcast-catching networks such as iTunes, TuneIn Radio, Stitcher, WeCast and RSSRadio. For more information on Dirty Mo Radio, including host bios, archived programs, and sponsor links, visit DaleJr.com, or follow the @DirtyMoRadio handle on Twitter.
About Oskar Blues Brewery
Founded as a funky little brewpub by Dale Katechis in 1997, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse in 2002, using a tabletop machine that sealed one can at a time. In 2008, the makers of the top-selling pale ale in ColoRADo, Dale’s Pale Ale, added a brewery in Longmont, ColoRADo. The brewery has since experienced explosive growth-from packaging 59,000 barrels of beer in 2011 to 149,000 barrels in 2014. In December 2012, Oskar Blues opened the doors to an expansion brewery in Brevard, North Carolina. Oskar Blues has continued craft can innovation by releasing OLD CHUB NITRO as the first American NITRO craft beer-in-a-can and introducing the CROWLER as a canned off-premise growler alternative. The innovative, original canned craft brewery now distributes trail-blazing craft brews to 42 U.S. states, Washington, D.C., as well as parts of Canada, Sweden, and the U.K. For more information and social media visit http://www.oskarblues.com.
JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s 12-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR XFINITY Series, in which it won the 2014 championship with 18-year-old Chase Elliott. The company competes in regional late model divisions, in which it just earned its second championship in three years. To learn more about the organization, its drivers and its sponsorship opportunities, visit www.jrmracing.com.