JR Motorsports and Dale’s Pale Ale No. 7 Debut at Charlotte Motor Speedway


Longmont, CO & Brevard, NC — Dale’s Pale Ale, Oskar Blues Brewery’s flagship brew and first American craft beer in a can, makes its second appearance of the season Friday night as a primary sponsor of Regan Smith and the JR Motorsports No. 7 Chevrolet in the NASCAR XFINITY Series race at Charlotte Motor Speedway (CMS).

Last weekend, Smith charged from fourth to first during a restart on Lap 120 and stayed there for the rest of the Hisense 200 NXS race at Dover International Speedway, posting his second victory of the season. That put Smith and the No. 7 team back in serious contention for the series title heading into Charlotte.

Oskar Blues Brewery, a Colorado-based craft brewery which has a second location in Brevard, N.C. and recently announced plans for a third in Austin, Texas next year, builds on its relationship as the first official craft brewery of Charlotte Motor Speedway. The relationship between Oskar Blues and CMS kicked off in 2013, when the brewery sponsored driver Landon Cassill and his No. 4 JD Motorsports Chevrolet in the NASCAR XFINITY Series’ Dollar General 300 at CMS.

“At Oskar Blues, we like to buck convention and do things our way,” said Chad Melis, Oskar Blues’ marketing director. “We see a similar hard-working, hands-on, American-made attitude in Regan Smith and the whole crew at JR Motorsports, and that is why we’re proud to be a sponsor of his No. 7 Chevrolet at home in North Carolina.

“Our NASCAR sponsorship is a great way to celebrate the competition and speed we love with a can of craft brew at the track.”

Meet Regan Smith for autographs Friday, Oct. 9, at 3:15 pm (ET) at the Oskar Blues Brewery / Dale’s Pale Ale tent in the Charlotte Motor Speedway FanZone. Grab a CAN of Oskar Blues Brewery’s cold, refreshing, voluminously-hopped Dale’s Pale Ale or crisp Mama’s Little Yella Pils at select track locations at the Charlotte Motor Speedway weekend.

In addition to serving as the primary sponsor of the JR Motorsports Up front podcast hosted by Smith on Dirty Mo Radio every Thursday, Dale’s Pale Ale has been an associate sponsor on Smith’s car throughout the 2015 season. A schedule of the 2015 NASCAR Xfinity Series can be viewed here


Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse with hand-canned, flagship brew Dale’s Pale Ale. Today, Oskar Blues is one of the fastest growing breweries in the country and operates breweries in Longmont, Colorado and Brevard, North Carolina, while approaching 200,000 barrels in 2015. The original canned craft brewery continues to stay innovative with releases like The Crowler. Oskar Blues Brewery currently distributes to 44 U.S. states and Washington, D.C., as well as parts of Canada, Sweden and the U.K. To keep up with all things Oskar Blues, visit http://www.oskarblues.com.

In 2013, Oskar Blues founded the CAN’d Aid Foundation, a 501(c)(3) nonprofit public charity that community puts its spin on doin’ good by supporting Tunes, Treads + Trails and Love Yur Mama programs in communities around the US. 

About JR Motorsports:

JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s 12-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR XFINITY Series, in which it won the 2014 championship with 18-year-old Chase Elliott. The company competes in regional late model divisions, in which it just earned its second championship in three years. To learn more about the organization, its drivers and its sponsorship opportunities, visit www.jrmracing.com.