Island Coastal Lager Launches in South Carolina with Breakthru Beverage

CHARLESTON, SC — Inspired by the coastal lifestyle, Island Coastal Lager (ICL), a new Sullivan’s Island based company, has brought its eponymous beer to market across South Carolina with Breakthru Beverage Group. An American Craft Lager, ICL is the vision of Sullivan’s Island locals and co-owners Scott Hansen and Brandon Perry. The brand reflects the approach both Hansen and Perry bring to life — a love of travel and the outdoors, an entrepreneurial drive and an appreciation for quality beer. Anchored by the forthcoming Island Taproom on Shem Creek, ICL offers an easy drinking beer brewed with the freshest, high quality ingredients and a craft recipe.

“Following a trip to Cuba in early 2016, where we had a chance to try some of the local brews, we realized that there was a missing component in the spectrum of beers available in the U.S. market,” said Perry. “There was no easy drinking, craft beer. We wanted to fill that gap so we developed a beer that we want to drink and a brand that fits our lifestyle, and we believe the lifestyle of many who live along the coast and enjoy all it has to offer.”

Hansen added, “We believe in creating the life you want to live, and if we see a void, we’re going to create something to fill it. The brand goes beyond just the beer, and we want to continue growing that.”

ICL combines Vienna malt and Perle hops for a lower ABV (4.5%) brew, with a smooth, crisp finish and low to mild hop aroma. Perfect for the boat, the beach and everywhere in between, ICL is the craft alternative to mass-market brews. Breakthru Beverage Group will distribute in South Carolina while ICL evaluates wholesale partners to expand its availability throughout the Southeast. ICL will be available on draft through Breakthru’s bar and restaurant partners throughout the state, and sold in 6-packs, 12-packs and 24-packs of 12 oz. cans at grocery stores and other beer retail locations.

“We are so excited to support the brand launch for Island Coastal Lager,” said Sean O’Connor, President of Breakthru Beverage South Carolina. “We’re very passionate in our support of local companies, and we’re confident Scott and Brandon’s disruptive innovation will be a huge hit with consumers.”

O’Connor added, “The craft beer category is an emerging segment of our business, and the key addition of Island Coastal Lager to our expanding portfolio of craft products will assist us in fulfilling the increasing consumer demand for high-quality craft beer.”

About Breakthru Beverage Group

Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.

About Island Coastal Lager

Island Coastal Lager (ICL) is a new beer that launched in the South Carolina market on October 1, 2017. An American Craft Lager brewed with Vienna malt and Perle hops, ICL is an easy drinking beer at just 4.5% ABV with a smooth, crisp finish and mild hop aroma. ICL is brewed with a craft recipe and no adjuncts. Distributed by Breakthru Beverage Group, ICL will be available on draft in 1/6 and 1/2 barrel kegs, and in 6-packs, 12-packs and 24-packs of 12 oz. cans. To learn more, visit the website at www.islandcoastallager.com and follow ICL on social media with the handle @island_lager.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.


Brewbound Live Winter 2018

Santa Monica, CA ● Nov. 27+28, 2018

Register Now
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.