ELLENSBURG, Wash. — Iron Horse Brewery is introducing a new year-round pale ale called Send It, available in six-pack 12 oz cans and draft.
At 5.25% ABV it’s a highly drinkable, middle-tier abv beer with moderate hop intensity but full sendability. This beer is made with Citra and Comet hops and has 37 IBU. We recommend pairing it with being rad and your best friend, Jerry.
“We asked ourselves what name would work for a pale ale intended to satisfy the desires of outdoor-minded hop-loving people who have a go-for-it attitude, and we realized it was Send It,” said Dane Williams, brand motivator and chief jargon officer. “Each sip is crisp and flavorful with big citrus aromas that will make you want to get up and go now. Because waiting can wait.”
Release and Availability
Iron Horse Brewery launched Send It the first week of April, and it is available in Washington, Idaho, Montana, Oregon and Alaska.
Part of the launch includes a licensing agreement with Lenny Boy Brewing Co. from North Carolina, which grants Iron Horse Brewery the right for concurrent use of the name Send It.. Iron Horse paid a fair licensing fee and as of April 11th, 2018, has a signed agreement to legally use the Send It trademark west of the Mississippi River.
The release has been in the works for several months with placement secured at several of the major chain grocery retailers as well as independent grocers and beer retailers. Consumers hoping to get their hands on the six-packs can use Iron Horse Brewery’s Beer Finder for exact locations. The Beer Finder can be found at http://ihor.se/beerfinder
More content about the brand launch can be found at senditbeer.com.
Beer Nerd Details
Name: Send It
Style: A double dry hopped pale ale
Package: 12oz cans, draft
Other: Big citrus aroma & moderate bitterness
About Iron Horse Brewery
Iron Horse Brewery, centrally located in Ellensburg, WA, has been producing hand crafted ales since 2004. Iron Horse is owned by father-son team Greg and Gary Parker. The brewery has 51 employees and produced just under 24,000 barrels in 2017. If for some reason you’re still still reading this and you’d like to learn more about the brewery, visit www.ironhorsebrewery.com.