GARNERVILLE, N.Y. — Industrial Arts Brewing Company is slated to release the second canned offering in their local-centric lager series. Autumn Landscape features all New York State ingredients and will be available in 16oz-4packs at the Garnerville taproom beginning Thursday, August 30th at 4pm EST.
Agricultural, artistic, and philanthropic in nature Landscapes, as the series is called, is a multi-faceted project designed to highlight New York State agriculture, feature the work of a prominent local artist, benefit various non-profit organizations through the release of each beer, while demonstrating their brewing techniques and affinity for traditional lagers.
“I was born here, moved away for school, came back here about six years ago and have never felt so grounded anywhere else in the world. It’s definitely my home,” states Founder, Jeff O’Neil. “We now find ourselves with the incredible opportunity and humbling responsibility of caring for the Hudson Valley. With this series we are able to do that with the help of local farmers and producers, neighboring artists and non-profits.”
Partnering again with local maltsters and farmers, Autumn Landscape is a Harvest Lager that showcases floor-malted Germantown pilsner malt, special Bavarian Munich malt, and a small proportion of rye malt from Hudson Valley Malt alongside Brewer’s Gold hops and Mt. Hood hops from Pedersen Farms.
The Autumn Landscape label also features “August Hudson River” the work of prominent local artist and professor Ursula Schneider.
“I painted the first of the Fourteen Hudson River paintings in December of 2007. The last painting was painted in 2011,” explains Schneider. “Over the period of four years I painted random views which I found inspiring. After a few years, looking at the finished paintings, I noticed how the seasons determined the colors in the paintings.”
With each Lager release, 10% of sales are donated to various non-profits whose work aligns with the goals of the project. Sales of Summer Landscape in April/May 2018 brought in $5,800 for Riverkeeper, a non-profit whose mission is to protect the environmental, recreational and commercial integrity of the Hudson River and its tributaries.
Sales of Autumn Landscape will benefit “Keep Rockland Beautiful” a non-profit that leads efforts to clean, protect, and beautify Rockland’s environment by educating and empowering people to share in the care and stewardship of its communities.
“Keep Rockland Beautiful is ecstatic to partner with Industrial Arts Brewing and be a part of their Landscapes project this season, which aligns perfectly with our Fall Waterways Cleanup,” explains Cleanup Coordinator, Kevin Lowenwirth. “Keeping our waterways clean is as crucial to community and environmental health, as clean water is to brewing exceptional, locally-crafted beer.”
Each new beer in the Landscapes series will release seasonally at the Industrial Arts taproom followed by limited distribution across New York State.
“Each season we’re going to be exploring a new style of Lager that will, of course, be focused on the use of New York State ingredients,” explains O’Neil. “The hope is that this snowballs and the producers and suppliers can grow with us. As we roll into 2019 and into the future we plan to scale up this series with the aim of widening the audience and raising awareness about where these beers truly originate.”
For more information on the series visit www.industrialartsbrewing.com/lanscapes
About Industrial Arts
Since 2016, Industrial Arts Brewing Co. has focused on fresh, expressive American beers. These modern classics are made in a state-of-the-art brewhouse in a sprawling, historic industrial complex in the lower Hudson Valley of New York; striking a contrast between tradition and innovation.
“Brewers first, and proud of it.”
For more information visit www.industrialartsbrewing.com/landscapes or follow us on Instagram and Facebook @industrialartsbrewing