Highlander Beer Introduces Rotating Style Program

MISSOULA, Mont. — Highlander Beer announced the introduction of their new rolling seasonal program designed to bring the consumer fresh and unique craft beer styles almost once a month. Craft beer drinkers’ insatiable appetite for new varieties led Highlander Beer to this approach.

“For me and all the craft beer junkies I know, regularly having tasty new styles to taste and enjoy is pure happiness,” said Missoula Brewing Company President Marc Pierce “We want to thrill our consumers with them finding a new Highlander beer variety almost every time they go to the store or favorite watering hole.”

Under the new program, Highlander Beer’s Devil’s Hump Red Ale will be the only packaged beer available year round. However, Highlander Beer will rotate in 3 different style of Lagers, IPAs and Season beers for 4 months at a time throughout the year. This results in almost one new beer release each month. This style of rollout is unique to Highlander Beer and isn’t used by any other brewery in the region.

“Our business has been growing like crazy but we want to continue to innovate, and though it will take a herculean effort from our brew staff, we plan to rock this,” said Highlander Beer’s General Manager Hannah Talbott. “By utilizing this unique style of rotation, Highlander Beer is bringing the experience of the constantly changing TapHouse offerings into the homes of beer lovers in Montana.”

The first wave of newly designed labels and beers will release this July. The rotation of beers for Highlander’s initial packaged product will consist of the following:

Rotational Lager Series: Pilsner, Dark Lager, and Copper Lager.

Rotational IPA Series: Zootown IPA, Far North IPA, and a refreshed Mt. Jumbo IPA

Rotating Seasonal: Strawberry Wheat, Scottish Winter Ale, and Belgian Blonde

About Highlander Beer

The first Missoula Brewing Company was founded in 1890 by Joseph Wagner, located at 109 West Front Street in Missoula. After receiving permission to use the name from the New York Highlanders (soon thereafter to become the Yankees), the first Highlander Beer was brewed in 1910. With its facility by then sitting proudly at the base of Waterworks Hill near Rattlesnake Creek, Highlander was a mainstay beer of Montana families for decades. Surviving the closure of prohibition, Highlander flourished in Montana and neighboring states up until the brewery closed its doors in 1964. Highlander has a rich tradition of colorful labels and creative marketing materials, many of which are now on display in our TapHouse.

Highlander Beer re-opened its doors in summer 2015 and has flourished in the Missoula community. The large TapHouse rests next to the stainless steel mechanics of our brewery. The TapHouse boasts indoor seating year-round, and a large patio that is open in the summers. With a large kid area, Highlander is a great location for families. A rotational selection of artisanal pizzas and other dinner options are offered daily. Visit our calendar or follow us on Facebook for more information on what’s happening in the TapHouse!

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