Rochester, N.Y. – As summer begins to wind down and beach days turn into fall fests, the Genesee Brewing Company is giving beer lovers something to look forward to with its new Oktoberfest beer. The seasonal brew is a deep-golden, German-style lager, big on malt flavor and complemented by subtle herbal notes of noble hops.
“Oktoberfest – whether in Germany or in the United States is a festive time of year and demands a beer equal to the celebration. The new Genesee Oktoberfest is a recipe inspired by centuries of brewing and our proud German heritage,” said Genesee Brewmaster Mike Mueller. “We crafted several batches before we were satisfied that we had created the right recipe that would appeal to lager lovers. We hope this beer gives you good reason to raise a stein and celebrate!”
The all-new Oktoberfest is a seasonal release for the fall much in the tradition of Genesee’s popular Bock beer that appears each spring. Over the years, Genesee’s Bock beer has found a special place in the hearts – and refrigerators – of passionate Genesee fans who eagerly look forward to its annual late winter release. Oktoberfest beers are a longstanding brewing tradition and could certainly trigger a similar reaction from loyal Genesee lovers.
“We wanted Genesee Oktoberfest to reflect our rich heritage of brewing German-style lagers,” said Genesee Brand Manager Carrie Duggan. “Munich brewers create Oktoberfest beers to showcase their brewing skills and reward loyal fans. Genesee Oktoberfest is in keeping with this tradition with a robust malt character, an inviting aroma and with hops that aren’t too bitter. It’s a very drinkable style beer that people can enjoy all season!”
As New York’s oldest brewery, Genesee takes pride in time-honored traditions and leverages its 138-year brewing legacy to create new and innovative beers. The all-new Genesee Oktoberfest was meticulously designed to provide beer lovers with a true taste of German-style brewing.
Genesee Oktoberfest will be available beginning in August. The brew is available in cans and on draft at select retailers throughout the Northeast. To locate the beers closest to you, check out the online beer finder.
Genesee Oktoberfest Style Notes:
- Style: Festbier
- ABV: 5.5%
- IBU: 20
- SRM: 11
- OG: 13
- FG: 3
About The Genesee Brewing Company
Slated for the summer of 2016, the Genesee Brewery will begin the first phase of a five-year plan to create an Eco-Brewery District. Phase one includes a $39 million investment to modernize the brewery and create one of the most advanced brewing systems in the world. Combining modern innovation with the experience and heritage of New York State’s oldest brewery, Genesee will create a world class destination for beer and brewing on St. Paul Street in Rochester, N.Y.
Established in 1878, the Genesee Brewery makes the classic Genesee line of beers, the Original Honey Brown Lager, the Dundee Ales & Lagers family of craft beers, as well as Seagram’s Escapes. The Genesee Brewery also manufactures beer and other alcoholic and non-alcoholic beverages under contracts on behalf of other companies. For more information visit www.geneseebeer.com.