Genesee Brew House Releases Grüngeist Pale Ale in Pilot Batch Series

ROCHESTER, N.Y.  — The latest release from the Genesee Brew House Pilot Batch series encourages craft beer lovers to rethink their expectations of the classic American Pale Ale. Pronounced “Groon-guy-st,” the Grüngeist™ Pale Ale is an inventive take on a classic hoppy style, featuring a German hop that showcases a unique profile unlike any other. Flavor and aroma forward with just the right amount of bitterness, the innovative hop creates a juicy and floral hoppy ale; and is the perfect addition to Genesee Brew House’s repertoire of classic styles with unique twists.

“We wanted to offer a crisp, clean beer with the fresh, juicy flavor and aroma profile everyone loves in hoppy craft beers,” Brewmaster Dean Jones said. “Our Pilot Batch series is all about innovating classic styles in unexpected ways, and this beer is a truly unique offering that will surprise Genesee fans and craft beer drinkers alike.”

Grüngeist™ translates to “Green Ghost,” aptly named for the brew’s ghostly flavor characteristics. Each sip of the innovative Grüngeist™ Pale Ale provides a slightly different aroma and taste sensation, just as its namesake may shift in and out of sight. Grüngeist™ Pale Ale showcases unique hop notes of citrus, stone fruit, passion fruit and a subtle floral component, all contributed by its namesake lead hop. The beer is then balanced with Simcoe for a nice touch of bitterness that Pale Ale lovers expect.

The creative brew was crafted in partnership with Hop Head Farms. Genesee Brew House teamed up with the Michigan-based grower and importer to be one of the first breweries to experiment and brew with the farm’s Grüngeist™ hop, which it imports from Germany.

“We were thrilled to partner with Genesee Brew House for the creation of the Grüngeist™ Pale Ale,” Jim Passios, Chief Operating Officer of Hop Head Farms stated. “Dean’s creative exploration of innovative brews with the Pilot Batch series drew us to bring this unique hop to Genesee.”

The limited-time-only Grüngeist™ Pale Ale will be available in six-pack bottles, as well as on draft in select bars and restaurants, including the Genesee Brew House in Rochester, New York. Beer drinkers can purchase Grüngeist™ at select locations throughout the East, Mid-Atlantic and the Great Lakes.

For more information about Grüngeist™ Pale Ale and other Genesee Brew House Pilot Batch beers, including Scotch Ale and IPA, visit geneseebeer.com or follow Genesee on Facebook, Twitter and Instagram. To find Grüngeist™ Pale Ale near you, visit Genesee’s online beer finder.

About Genesee Brew House Pilot Batch

Each beer in the Pilot Batch series is originally created and first crafted on the 20-barrel pilot system in the Genesee Brew House, and is then proudly brewed and bottled at the Genesee Brewery. Since 2012, Dean Jones, award-winning brewer with more than 25 years of brewing experience, has been the Brewmaster of the Pilot Batch system in the Genesee Brew House. He frequently collaborates with other Rochester brewers and artisans on his brews.

About the Genesee Brew House

Once a century-old packaging center, the Genesee Brew House transformed a 9,200 square-foot space into a world class beer destination. The first floor of the Brew House features interactive exhibits, multi-media content, a retail shop and a pilot brewery complete with a tasting bar. Upstairs, there is a pub-style restaurant with a 41-foot bar (hand-crafted out of old, wooden Genesee brewing tanks), outdoor terrace seating and a rooftop patio.

The Genesee Brew House tells a story of the Genesee Brewing Company that dates back to 1878. The brewery lays claim to being the oldest and one of the longest continually operating breweries in the United States. By using an eclectic mix of vintage barrels, reclaimed wood, exposed ceiling, neon signs, new technology and modern exhibits, The Brew House will bring Genesee’s story alive for generations to come.

About Genesee Brewing Company

Established in 1878, the Genesee Brewery—New York state’s oldest brewery—makes the classic Genesee line of beers and the Original Honey Brown Lager, as well as Seagram’s Escapes. The Genesee Brewery also manufactures beer and other alcoholic and non-alcoholic beverages under contracts on behalf of other companies. For more information, visit www.geneseebeer.com.

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