Figueroa Mountain Brewing to Releases Cans on August 23

BUELLTON, Calif. — Figueroa Mountain, a Buellton-based brewery, will launch its first direct sales of their new cans on August 23rd, at noon from five taproom locations. The company has brought much of their new equipment online during their 2018 expansion, which has enabled them to streamline their brewing and packaging operations at their Buellton HQ and bring cans to market.

Four of the company’s most-recognized brands – Hoppy Poppy IPA, FMB 101 Blonde Ale, Fig Mtn Light Lager, and Lizard’s Mouth Imperial IPA – will be sold in 6-pack boxes of 12oz. cans. Each box showcases the Independent Brewer seal, each brand’s unique art, and a newly designed map graphic of California’s coastal region that FMB calls home. As the company continues to meet very high demand for cans, there will be a limited supply of cans for this debut, available on a first-come, first served basis, with a purchase limit of one 6-pack per brand, per person.

“We are thrilled to get these cans out in time for summer trips and more time outdoors. The team has been working around the clock to get our new equipment online while keeping up with demand. We are cranking up here and the liquid coming out of our BrauKon has been really impressive,” shares Jaime Dietenhofer, half of the father-and-son team that founded the brewery in 2010.

Members of the company’s Mug Club will have a chance to enjoy priority purchase of cans one hour earlier than the public. As summer continues and more expansion milestones are achieved, fans can expect greater availability at their nearest taproom and at craft beer retail locations in California and Arizona. Follow @figmtnbrew on Facebook, Instagram, and Twitter for updates on how to “Get it while you can!”

  • What: First-come, first-served sale of 6-pack boxes of 12oz. cans of Fig Mtn Light Lager for $8.99 ea., FMB 101 Blonde Ale $8.99 ea., Hoppy Poppy IPA, $9.99 ea., Lizard’s Mouth Imperial IPA $13.99 ea. Limit one case per brand, per customer.
  • Where: Arroyo Grande, Buellton, Los Olivos, Santa Barbara, Westlake Village taproom locations. Visit figmtnbrew.com/taprooms for location details.
  • When: August 23 at 12P; Mug Club members priority sale begins one hour earlier at 11A.
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