Dos Equis to Celebrate Dos de Mayo

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WHITE PLAINS, N.Y.– Once again in 2015, Cinco de Mayo falls on an awful day for celebrating this U.S. honored tradition: a Tuesday. If you thought last years’Monday fiesta wasn’t optimal, you don’t want to let Tuesday happen to you this year.

That’s why Dos Equis is once again saving the holiday, with people everywhere heeding the advice of the Most Interesting Man in his latest message, and joining the brand’s Dos de Mayo celebration, on Saturday May 2. But this is no ordinary Saturday, as cities nationwide are already preparing celebrations to make this the most magnificent Dos de Mayo ever, such as Louisville’s annual race of the thoroughbreds and Las Vegas’ fisticuffs match of the ages.

Riding shotgun in the HOV lane last month in Tacoma is nothing compared to having The Most Interesting Man show up at Dos de Mayo house parties nationwide, so Dos Equis is giving fans the chance to party with the MIM, by delivering standees to lucky consumers. To make the biggest Saturday ever even more monumental, the first 1,000 fans (21 and older) that submit a “legend line” or an “I don’t always…” line in compliance with the contest rules on the brand’s Facebook page between April 23 & 24 will receive a special Most Interesting Man standee delivery. Visit Facebook.com/DosEquis for more information on how to make this the biggest Saturday ever.

Additionally, on Twitter, Dos Equis is hosting a contest for fans nationwide (21 and older), asking them to share the most extraordinary way they plan to celebrate Cinco this year with contest hashtag #DosDeMayo. Winners will receive an all-expense paid trip for two to an official Dos Equis party on August 29 in Los Angeles, where they’ll rub elbows with a slew of interesting guests. The contest runs now through May 5.

“With Dos de Mayo, we’ve been able to put a remarkable twist on the Cinco de Mayo holiday the past two years,” said Andrew Katz, VP of Marketing for Dos Equis. “This year is no different – we’re excited to give fans an opportunity, whether they’re at home or at bars nationwide, to kick off their most interesting Cinco, on Dos de Mayo, and make it the biggestSaturday of their year.”

Dos de Mayo, and the extended Cinco de Mayo celebration kickoff, is part of an ongoing effort from Dos Equis to inspire fans to “Stay Thirsty” and live a more interesting life by facilitating interesting and unexpected experiences. Fans can visit DosEquis.com/DosDeMayo and Facebook.com/DosEquis throughout April for updates on ongoing contests, news and information on how they can start their holiday celebrations with Dos Equis and make Dos de Mayo the biggest Saturday ever.

About HEINEKEN USA:
HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International BV, the world’s most international brewer. European brands imported into the U.S. include Heineken, the world’s most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com

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