Distribution Roundup: Yuengling Expands New England Coverage

Yuengling Taps Connecticut

Having made inroads in New England earlier this year with launches in Massachusetts and Rhode Island, D.G. Yuengling Brewery is taking another step toward filling out its footprint in the region by expanding distribution to Connecticut.

According to The Courant, the Pottsville, Pa.-based brewery’s beers will be available at bars and restaurants in the Constitution State on September 22 with packaged offerings to follow shortly thereafter on October 6.

The country’s oldest brewery has tapped Hartford Distributors for coverage in the state, the article adds.

“It is such a big brand and it’s going to take time to execute everything,” Rod Stack, vice president of sales at Hartford Distributors, told The Courrant. “There is a very large buzz out there.”

Prior to moving into Massachusetts earlier this year, the brewery hadn’t expanded its distribution footprint since launching in Ohio in 2011.

Bernie Kosar

Bernie Beer Gets Distribution

Now that football season is upon us, it seems appropriate that a beer named after famed Cleveland Browns quarterback Bernie Kosar is getting some press.

Bernie Beer, brewed by The Hop View Brewing Co. (the contract arm of Cellar Rats Brewery) under the name Bernie Beer Co., will initially be available at Heinen’s, an area grocery chain, beginning this October according to the Cleveland Plain Dealer.

Joel Sandry, sales and marketing director for Cellar Rats, told Brewbound that the beer would eventually be available throughout Northeast Ohio per an agreement with Vintage Wine Distributing, for both on and off-premise consumption.

The pun-clearly-intended Brown Ale will be available in 6-packs of cans for a suggested retail price of $10.

The brewery had initially hoped to get the beer to market in time for the NFL season opener in September, but was delayed by the label approval process, the article continues.

Because it just wouldn’t be the beer of the Cleveland Browns without a little disappointment.

Urban Chestnut Looks to Fill Out at Home

Urban Chestnut Brewing opened its second brewing facility this past spring with the intent to broaden its distribution footprint.

Now, having inked agreements with two different wholesalers in the state, the St. Louis-based brewery is getting set to flex outside of its home city and fill out the rest of Missouri.

The brewery has partnered with N.H. Scheppers Distributing for coverage in Columbia and Jefferson City, Mo. beginning this week, and later this year, Major Brands will distribute Urban Chestnut’s beers throughout Kansas City.

Major Brands is the first non-Anheuser-Busch wholesaler the brewery has partnered with.

“Up until now, we haven’t been able to fully open up new markets outside of the St. Louis market,” said Jon Shine, Urban Chestnut’s head of sales operations, in a news release. “So the realization that it’s only a matter of time, not a function of capacity, before we can begin distributing our beer to the entire state of Missouri is a satisfying feeling.”

Cool Springs Brings Coverage to Chattanooga

Cool Springs Brewery will begin distributing six of its beers throughout Chattanooga, Tenn. by the end of next week, according to Nooga.com.

The brewery, out of Franklin, Tenn., has signed on with Carter Distribution for coverage in the area with a lineup consisting of five high-gravity bottled beers as well as one low-gravity bottled offering.