SAN CARLOS, Calif. — Devil’s Canyon Brewing Company announces it will release its signature Full Boar Scotch Ale in an all-new, 12-ounce six-pack format. Beginning April 20, its loyal beer customers and other consumers will be able to find six-packs in the brewery’s taproom, along with select retailers throughout Northern California.
“We’ve seen a massive shift in the craft beer industry over the past several years,” said Devil’s Canyon owner Chris Garrett. “More and more people want high-quality, locally brewed beers but are used to the six-pack. We’re meeting our customers where they are.”
Since 2012, cans have accounted for an increasing percentage of craft brewers’ packaging mix, in a trend that shows no sign of slowing. Analysis from the Brewers Association points to smaller, fast-growing breweries leading the shift away from glass bottles. (Link: https://www.brewersassociation.org/insights/cans-and-bottles-craft-beer-packaging-trends-in-2017/)
The new cans also feature a bold updated look from the 16-year-old brewery.
“To succeed in craft, you have to stand out on the shelf,” according to Garrett. “So we gave our Boar sleek new design, but didn’t touch the Scotch Ale recipe we’ve become known for.”
Full Boar Scotch Ale’s makeover is the first in a series of branding updates to the brewery’s core line of beers, to be unveiled later this year. This first six-pack will be released publicly on April 20 at Devil’s Canyon Beer Garden Fridays, a long-running community event that combines beer, food trucks, families (kids and dogs too) and live music at the Bay Area brewery. (Link: https://tockify.com/devilscanyon/detail/160/1524265200000)
“We exist to serve our community, and as a result we’ve had incredible local support,” said Garrett. “As the craft industry grows and changes, we need to be broadly relevant, but remain true to what we do best at Devil’s Canyon: make great beer.”
About Devil’s Canyon Brewing Company
Devil’s Canyon Brewing Company is a family owned and operated certified sustainable brewery located in San Carlos, CA. The brewery is a full-time and full-scale production facility and a private event center known for year-round, seasonal, and specialty craft beers and all-natural root beer. Products are available in the brewery’s tap room and are distributed throughout California and beyond.
Every Friday, Devil’s Canyon opens its doors to the public for admission-free, family- and pet-friendly neighborhood parties known as Beer Garden Fridays. These long-running community events convene Off the Grid food trucks with live music at the brewery’s taproom, outdoor Beer Garden, and spacious Barrel Room.
Devil’s Canyon is committed to environmentally sustainable and ethical practices that are reflected at every level of the business. From the facility itself – which was constructed largely of salvaged materials – to the bring-your-own glassware program (which saves upwards of 500 gallons of water per week), to the planned onsite solar farm, Devil’s Canyon seeks to be a model steward of our planet’s precious limited resources.