ROSWELL, GA — Gila Brew Co., LLC, a premium beverage supplier in the U.S., today announces the re-launch of CJ Crunk Juce, Premium Malt Beverage. Crunk Juce has a superior, distinctly engaging taste and is currently available in many states with rapidly expanding distribution.
Crunk Juce, also known as “CJ,” was launched in 2010 by Gila Brew Co., LLC. Made by 7th Street Brewing, CJ is now being re-launched with a new packaging design and fresh flavors. Thanks to its inimitably radical new packaging design that unmistakably targets CJ’s adult audience, CJ is a stand-out brand from other premium malt beverages. It is clear that this is a drink with an edge that appeals to legal, adult drinkers. With a well marked “We I.D.” label and a darker design, the can’s message to drink responsibly is imperative.
CJ targets an adult audience of 21 to 29 year old males and females interested in a great tasting malt beverage and having a good time. “Crunk Juce is about connecting the brand to consumer lifestyles,” says Tom Mahlke, President and CEO of the Roswell, GA-based company. “Whether pre-gaming for a concert, tailgating for a football game, or enjoying on ice at a girls night out, CJ brings the party to life.” CJ’s new slogan, “TASTE, Come and Get Some,” is a direct message that this product has superior taste to its competitors. CJ is now available in three refreshingly fruity flavors: watermelon, grape and fruit punch. Produced in 24 oz. aluminum cans, it is available in both 6% and 12% Alcohol by Volume to meet local state requirements.
The launch of Crunk Juce will be supported with custom-designed POS materials for use by retailers such as cooler decals, posters, banners and various display materials. CJ will also feature local sampling and promotional events, along with a large social media campaign that will entice thirsty followers through interactive, web-based advertisements, contests, and events.
“Crunk Juce offers a balance of taste and alcohol content for buyers with the appropriate lifestyle,” Mahlke concludes, “It is the ultimate selection for those who seek spirited drinking experiences and is an electrifying addition to retail shelves.”